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Introduction to Mass Communication [1]

Paper Code: 
25MCV131
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives 

This course will enable the students to equip with a comprehensive understanding of communication  principles, media types (print, electronic, cinema, and new media), their characteristics,  components, barriers, and comparative analyses. 

 
Course Outcomes: 

Course Outcomes (COs):

Course  

Code

Course 

Title

Learning outcome 

(at course level)

Learning and  teaching  

strategies

Assessment  

Strategies

25MCV131

Introduction  to Mass  

Communicat ion 

(Theory)

CO1: Explore communication  principles, encompassing verbal and  non-verbal forms, and overcoming  barriers.  

CO2: Analyse print media  fundamentals, news reporting  essentials, and the differentiation  between hard and soft news stories. 

CO3: Explore electronic media  including radio and television, their  components.  

CO4: Critically evaluate historical  development and defining  characteristics of Indian cinema, its  various components such as  advertisement films, documentaries,  and feature films. 

CO5: Explain new media, including  cyber journalism, cyber radio, email,  and blogs. 

CO6: Contribute effectively in course specific interaction. 

Approach in  

teaching: 

Interactive  

Lectures,  

Discussion,  

Tutorials,  

Reading  

assignments,  

Demonstration 

Learning  

activities for  the students:  Self learning  

assignments,  

Simulation,  

Seminar  

presentation,  

Field practical

Class test,  

Semester end  

examinations,  

Quiz, Solving  

problems in  

tutorials,  

Assignments,  

Presentation,  

Individual and  

group projects
 

 

12.00
Unit I: 
Communication: Understanding, Types, and Overcoming Barriers
  • Communication: Definition, Elements and Process 
  • Types – Verbal and Non-Verbal communication, Intra, Inter, Group and  Mass Communication 
  • Barriers in Communication 
 
12.00
Unit II: 
Print Media and News Reporting: Foundations and Essentials
  • Print Media-An introduction, Characteristics, Components 
  • Understanding News, News- Meaning, Definition 
  • Basic Components of a News Story, Hard and Soft News
12.00
Unit III: 
Electronic Media: Insights, Components, and Impacts
  • Electronic Media-An introduction, Characteristics, Effects 
  • Components- Radio and Television, Community Radio, AM, FM Medium  and Short Wave 
  • Comparison between Radio and Television
12.00
Unit IV: 
Indian Cinema: Evolution, Elements, and Cross-Medium Comparisons
  • Cinema-Development of Indian Cinema, Characteristics 
  • Components-Advertisement films, Documentary, Feature film 
  • Comparison with other mediums 
 
12.00
Unit V: 
New Media: Insights, Components, and Challenges
  • Media-An introduction, Characteristics  
  • Components-Cyber Journalism, Cyber Radio, E-mail, Blog 
  • Problems related to new media
Essential Readings: 

Essential Readings: 

  • Aggarwal, VirBala and Gupta, V. S. (2012). Handbook of Journalism and  Mass Communication. New Delhi. Neha Publishers and Distributors. 
  • Baran,StanleyJ.(2008).IntroductiontoMassCommunicationNewDelhi.McGra  w-Hill Publications. 
  • Dennis,McQuail(2010).MassCommunicationTheory.London.Sage Publications. 
  • Littlejohn,S.W.andFossK.A.(2008).TheoriesofHumanCommunication. Illinois. Waveland Press, Inc. 
  • Sharma,Diwakar.(2004).MassCommunication: TheoryandPracticeinthe21st Century. New Delhi. Deep & Deep Publications. 
  • Upadyaya, Gaurav Kumar. (2018). Communication and Mass  Communication: Concept and Process. Delhi. Rajat Publications. 
  • Baren,StanleyJ.(2015).MassCommunicationTheory:Foundations,Ferment  and Future. India. Cengage Publications. 
  • Sharma,Ashish.(2018).IntroductiontoMassCommunication:Modeland  Theories. Chhattisgarh. Evincepub Publishing. Sudaram,Ravi(2013).NoLimits:MediaStudiesfromIndia.NewDelhi.  Oxford University Press. 
References: 

Suggested Readings: 

  • Bollywood: A History (2006). Mihir Bose. Lotus Collections. New Delhi. 
  • Mass Communication in India (2005). Keval J. Kumar. Jaico Publishing House. Mumbai.  ∙ Elements of Print Media and Journalism (2015). Krishnaveer Challa, Abhishek. Kanishka  Publishers. New Delhi. 
  • The Cinemas of India 1896-2000 (2005). Yves Thoraval. Mcmillian India Ltd. UK.  

E-Resources: 

Academic Year: 
2025-2026 [6]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/introduction-mass-communication-10

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/introduction-mass-communication-10
[2] https://egyankosh.ac.in/handle/123456789/57010 
[3] https://egyankosh.ac.in/handle/123456789/57023 
[4] https://egyankosh.ac.in/handle/123456789/514 
[5] https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/
[6] https://journalism.iisuniv.ac.in/academic-year/2025-2026