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Art and Science of Human Communication [1]

Paper Code: 
25DMC121
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

Course Objective
 
This course will enable the students to delve into the significance and intricacies of communication across personal, professional, and societal spheres, analysing its principles, cultural nuances, and diverse theories for effective interaction.
 
 
 
Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

25DMC121

Art and Science of Human Communication (Theory)

CO1:Explore communication's significance, intricacies, and diverse forms.

CO2: Analyse application of communication principles, including the 7 C’s, cultural nuances, and audience dynamics.

CO3: Assess utilization of diverse communication models—from classical to contemporary.

CO4: Critically evaluate application of diverse international communication theories.

CO5: Examine the practical usage of communication for various media.

CO6: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:

Self-learning assignments, Simulation, Seminar presentation, Field work

Class test Continuous Assessment Test Semester end examination Assignments Presentation

 

12.00
Unit I: 
Foundations of Communication Dynamics

  • Communication Importance, Scope, and Process

  • Elements and Types of Communication: Verbal, Non-Verbal, Intra, Inter, Group, and Mass Communication

12.00
Unit II: 
Effective Communication and Cultural Sensitivity

  • Barriers to Communication and Strategies for Effective Communication

  • The 7 C’s of Communication

  • Cultural Communication and Cross-Cultural Communication

  • Characteristics of Audience and Audience Segmentation

12.00
Unit III: 
Communication Models and Theories

  • Models of Communication: Aristotle, Lasswell, Berlo, SMCR, Shannon & Weaver, Newcomb, George Gerbner

  • Theories of Communication: Authoritarian, Libertarian, Social-Responsibility, Socialistic Development, Participatory, Hypodermic, Two-Step and Multi-Step Flow Theory

  • Indian Perspectives in Communication

12.00
Unit IV: 
Global Communication Paradigms

  • International Communication Theories: Propaganda, Public Sphere and Opinion, Manufacturing Consent

  • Media Convergence and Its Effects

  • Media and Social Responsibility

12.00
Unit V: 
Practical Media Communication

  • Fundamentals of Writing for Media: Print, Broadcast, and Online

  • Writing News, Opinion Pieces, Blogs, Vlogs, and Social Media Content

  • Conducting Interviews and Creating Podcasts

  • Visual Storytelling Techniques

Essential Readings: 

Essential Readings:

 

  • Dennis, McQuail (2010). Mass Communication Theory. London. Sage Publications.

  • Littlejohn, S.W. and Foss K. A. (2008) Theories of Human Communication. Illinois. Waveland Press, Inc.

  • Sharma, Diwakar. (2004). Mass Communication: Theory and Practice in the 21st Century. New Delhi. Deep & Deep Publications.

  • Soni, Sudhir. (2013). Handbook of Journalism and Mass Communication. New Delhi. Y Kings Books.

  • Upadyaya, Gaurav Kumar. (2018). Communication and Mass Communication: Concept and Process. Delhi. Rajat Publications.

  • Williams, Kevin. (2017). Understanding Media Theory. London. Bloomsbury.

References: 

Suggested Readings:

 

  • Baren, Stanley J. (2015). Mass Communication Theory: Foundations, Ferment and Future. India. Cengage Publications.

  • Sharma, Ashish. (2018). Introduction to Mass Communication: Model and Theories. Chhattisgarh. Evincepub Publishing.

  • Sudaram, Ravi (2013). No Limits: Media Studies from India. New Delhi. Oxford University Press.

  • Yadav, J.S. and Mathur, Pradeep (2008). Issues in Mass Communication: The Basic Concepts. New Delhi. Kanishka Publishing House.

E-Resources:

 

Academic Year: 
2025-2026 [11]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/art-and-science-human-communication-2

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/art-and-science-human-communication-2
[2] https://media.careers360.com/download/ebooks/careers360-quick-guide-mass-communication
[3] https://media.careers360.com/download/ebooks
[4] https://www.pewresearch.org/topic/news-habits-media/
[5] https://mediahistoryproject.org/
[6] https://lantern.mediahist.org/
[7] https://egyankosh.ac.in/bitstream/123456789/10047/1/Unit-3.pdf
[8] https://helpfulprofessor.com/communication-models/
[9] https://www.communicationtheory.org/list-of-theories/
[10] https://www.researchgate.net/publication/364151814_Theories_and_Models_of_Communication_Second_Edition
[11] https://journalism.iisuniv.ac.in/academic-year/2025-2026