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Reputation Management, Goodwill and Event Planning - Practical [1]

Paper Code: 
25DMC324
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

Course Objective

This course will enable the students to proficiently plan, execute, and evaluate events, employing strategic promotion techniques across various media.

 
Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DMC324

Reputation

Management, Goodwill and Event Planning - Practical

CO106: Comprehend the basics of event planning to build corporate image.

CO107: Explore effective strategies for event promotion across various mediums.

CO108:Analyse and evaluate the effectiveness of different promotional strategies in traditional and digital media.

CO109:Implement venue arrangements and media handling techniques for event success.

CO110: Evaluate event execution and feedback mechanisms while promoting oral and written communication skills.

CO111: Contribute effectively in course-specific interaction.

Approach in teaching: Lecture cum Discussion

Tools (Power Point Presentation) Case study methodology can be applied

Learning activities for the students: Self-learning assignments, Simulation, Seminar presentation, Field work,

Industry visits and workshops

Class test Continuous Assessment Test

Semester end examination Assignments Presentation

 

12.00
Unit I: 
Building Corporate Image

  • Creating Goodwill of the Company

  • Budgeting, Designing, and Planning of Events

12.00
Unit II: 
Event Management Basics

  • Invitation, Press Release, Venue Arrangements

  • Promotion of Events in Various Mediums

12.00
Unit III: 
Advanced Event Promotion

  • Promotion of Event in Different Traditional and Digital Mediums

  • Organising Events: Hospitality, Coordination, Media Handling

12.00
Unit IV: 
Strategic Event Management

  • Advanced Hospitality Management

  • Media Management Techniques

12.00
Unit V: 
Event Execution and Evaluation

  • Execution of Events: Logistics and Implementation

  • Evaluation and Feedback Mechanisms

Essential Readings: 

Essential Readings:

 

  • Kumari, P. (2013). Event Management. Anmol Publications.

  • Doorley, J., & Garcia, H. (2006). Reputation Management: The Key to Successful Public Relations and Corporate Communication. Routledge.

  • Dietrich, G. (2014). Spin Sucks: Communication and Reputation Management in the Digital Age. Que.

  • Winterson, (2010). Advertising and Corporate Communication. New Delhi: Centrum Press.

  • Moriarty, S., Mitchell, N. D., & Wells, W. (2018). Advertising & IMC: Principles and Practice. Delhi: Pearson Education.

References: 

Suggested Readings:

 

  • Shone, A., & Parry, B. (2013). Successful Event Management: A Practical Handbook (4th ed.). Cengage Learning.

  • Bowdin, G., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2012). Events Management (3rd ed.). Routledge.

  • Getz, D., & Page, S. J. (2016). Event Studies: Theory, Research and Policy for Planned Events

(3rd ed.). Routledge.

  • Tum, J., Norton, P., & Wright, D. (2020). The Event Manager's Bible: How to Plan and Deliver an Event (3rd ed.). Robinson.

  • Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2012). Events Management: An Introduction. Routledge.

 

E-Resources:

 

Academic Year: 
2025-2026 [8]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/reputation-management-goodwill-and-event-planning-practical-0

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/reputation-management-goodwill-and-event-planning-practical-0
[2] https://uk.indeed.com/career-advice/career-development/corporate-image
[3] https://guidebook.com/mobile-guides/event-planning-guide/
[4] https://www.wildapricot.com/blog/how-to-plan-an-event
[5] https://inevent.com/blog/others/how-to-plan-and-execute-event-logistics-for-a-successful-event.html
[6] https://www.socialtables.com/blog/event-planning/how-to-get-logistics-right/
[7] http://www.udemy.com/course/the-5-fundamentals-of-hospitality-
[8] https://journalism.iisuniv.ac.in/academic-year/2025-2026