Published on Journalism (https://journalism.iisuniv.ac.in)

Home > Graphic Design, Visualisation and Creative Communication - Practical

Graphic Design, Visualisation and Creative Communication - Practical [1]

Paper Code: 
25DMC325
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective

This course will enable the students to master the art of creating impactful branding elements and advertising designs across various mediums.

Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DMC325

Graphic Design, Visualisation and Creative Communication  - Practical

CO112: Develop

comprehensive branding elements.

CO113: Assess the strengths and weaknesses of different advertising design approaches.

CO114: Evaluate the effectiveness of different print design strategies for various advertising mediums.

CO115: Judge the appropriateness of digital design techniques.

CO116: Generate innovative outdoor and transit advertising designs using written and design communication skills.

CO117: Contribute effectively in course-specific interaction.

Approach in teaching: Lectures Software tools Case study methodology can be applied

Learning activities for the students: Self-learning assignments, Simulation, Seminar presentation, and workshops

Class test Continuous Assessment Test

Semester end examination Assignments Presentation

 

12.00
Unit I: 
Branding Elements Development

 

  • Understanding brand identity and logo design

  • Creating brand messaging and tone

12.00
Unit II: 
Print Design Essentials

  • Design principles for brochures and pamphlets

  • Layout and composition techniques

  • Incorporating imagery and text effectively

12.00
Unit III: 
Advertising Design for Print Media

  • Strategies for newspaper and magazine advertisements

  • Target audience analysis and message optimisation

  • Balancing visual appeal with informative content

12.00
Unit IV: 
Digital Design Techniques

  • Introduction to backgrounders and animations

  • Software tools for digital design

  • Motion graphics and visual storytelling

12.00
Unit V: 
Outdoor Advertising Strategies

  • Designing for outdoor and transit advertising spaces

  • Maximising impact with large-scale formats

  • Considerations for location-based marketing

Essential Readings: 

Essential Readings:

 

  • DeJarld, T., & Anton, K. K. (2019). Adobe InDesign Classroom in a Book. San Francisco, CA: Adobe Press.

  • Nelson, J. J. (2016). Quark Xpress for Dummies. Hoboken, NJ: Wiley.

  • Caldwell, C. (2019). Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself. London, UK: DK.

Kelby, S. (2018). Photoshop for Lightroom User: Photoshop for Lightroom Us_p2. Berkeley, CA: Peachpit Press.

References: 

Suggested Readings:

 

  • White, M. (2017). Branding: From Basics to Brilliance. London, UK: Thames & Hudson.

  • Lee, C. (2019). Print Advertising Design: Principles and Practices. New York, NY: Routledge.

  • Davis, K. (2021). Digital Design Essentials: Tools and Techniques for Effective Visual Communication. San Francisco, CA: Peachpit Press.

  • Brown, T. (2018). Outdoor Advertising: Design Strategies for Effective Campaigns. Chicago, IL: University of Chicago Press.

  • Clark, E. (2020). The Complete Guide to Advertising Design: Design Principles, Techniques, and Best Practices. Hoboken, NJ: John Wiley & Sons.

 

E-Resources:

 

Academic Year: 
2025-2026 [9]

Follow Journalism on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://journalism.iisuniv.ac.in/courses/subjects/graphic-design-visualisation-and-creative-communication-practical-0

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/graphic-design-visualisation-and-creative-communication-practical-0
[2] https://venngage.com/blog/brochure-design/
[3] https://visme.co/blog/brochure-design/
[4] https://kreafolk.com/blogs/articles/create-an-effective-print-advertisement
[5] https://drmg.com/marketing-blog/2023/10/23/design-rules-for-effective-print-ads-0
[6] https://shadesandmotion.com/the-power-of-storytelling-in-motion-graphics-how-animation-breathes-life-into-your-narrative/#%3A~%3Atext%3DOverall%2C%20motion%20graphics%20are%20a%2Cand%20leave%20a%20lasting%20impression
[7] https://virtualrealdesign.com/blog/the-art-of-visual-storytelling-how-motion-graphics-can-transform-your-brand
[8] https://movia.media/moving-billboard-blog/10-secrets-successful-outdoor-advertising/
[9] https://journalism.iisuniv.ac.in/academic-year/2025-2026