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Production Technology and Usage of Mobiles - Practical [1]

Paper Code: 
25DMC326
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective:

This course will enable the students to proficiently produce multimedia content for advertising purposes, employing diverse techniques and platforms.

Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DMC326

Production Technology and Usage of Mobiles  - Practical

CO118:Evaluate the effectiveness multimedia production techniques, oral and written communication skills, in creating engaging audio content.

CO119: Assess the impact of different photographic techniques on advertising effectiveness.

CO120:Create diverse types of content using mobile devices and editing software.

CO121:Design professional- quality AV advertisements using advanced production techniques.

CO122:Analyse various promotional tools and their effectiveness in advertising campaigns.

CO123: Contribute effectively in course-specific interaction.

Approach in teaching: Lecture cum Discussion Tools (Power Point Presentation) Case study methodology can be applied

Learning activities for the students: Self-learning assignments, , Simulation, Seminar presentation, , Field work, Industry visits and workshops

Class test Continuous Assessment Test Semester end examination Assignments Presentation

 

12.00
Unit I: 
Multimedia Production Techniques

  • Techniques of Video Production including shooting, editing, and animation

  • Radio Production fundamentals

12.00
Unit II: 
Visual Communication

  • Photography for Advertising

  • Digital Photography techniques

  • Creating Reels for social media engagement

12.00
Unit III: 
Mobile Journalism (MOJO)

  • Producing various content types such as Picture Stories, Short Stories, Info-Graphics using mobile devices

  • Editing Softwares for mobile platforms

12.00
Unit IV: 
Audiovisual Advertising Production

Shooting and Recording techniques for Radio and TV Advertisements

12.00
Unit V: 
Advertising Editing and Promotion

 

  • Editing Radio and TV Advertisements

  • Utilizing promotional tools for effective advertising campaigns

Essential Readings: 

Essential Readings:

 

  • Kumar, D. (2017). Radio Journalism and Production. New Delhi: Galgolia Publishing Company.
  • Upadyaya, G. K. (2018). Communication and Mass Communication: Concept and Process. Delhi: Rajat Publications.
  • Slater, D. (2013). New Media Development and Globalization. Malden: Polity Press, UK.
  • Chauhan, S., & Chauhan, K. (2010). Handbook of Online Journalism. Delhi: Kanishka Publishers.
References: 

Suggested Readings:

 

  • Arntsen, M. (2021). Video Production: Disciplines and Techniques. Focal Press.

  • McLeish, R., & Link, J. (2015). Radio Production: A Manual for Broadcasters. Focal Press.

  • Langford, M., &Bilissi, E. (2020). Langford's Basic Photography: The Guide for Serious Photographers. Focal Press.

  • Lester, P. M. (2018). Visual Communication: Images with Messages (7th ed.). Wadsworth Publishing.

  • Jarboe, G. (2020). YouTube and Video Marketing: An Hour a Day (3rd ed.). Wiley.

  • Quinn, S., & Quinn-Allan, S. (2021). MOJO: The Mobile Journalism Handbook: How to Make Broadcast Videos with an iPhone or iPad. Routledge.

  • Burum, I., & Quinn, S. (2016). MOJO: Mobile Journalism in the Asian Region. Konrad Adenauer Stiftung.

  • Zettl, H. (2019). Television Production Handbook (12th ed.). Cengage Learning.

  • Owens, J., &Millerson, G. (2017). Television Production (16th ed.). Focal Press.

  • Belch, G. E., & Belch, M. A. (2021). Advertising and Promotion: An Integrated Marketing Communications Perspective (12th ed.). McGraw-Hill Education.

 

E-Resources:

 

%20engages%20the%20viewer [4].

Academic Year: 
2025-2026 [12]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/production-technology-and-usage-mobiles-practical-0

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/production-technology-and-usage-mobiles-practical-0
[2] https://loyelmedia.com/media-production-techniques-that-make-advertising-more-powerful/
[3] https://kartoffelfilms.com/blog/video-production-techniques/
[4] https://www.techsmith.com/blog/why-visual-communication-matters/#%3A~%3Atext%3DVisual%20communication%20is%20the%20practice%2Cmotivates%2C%20and%20engages%20the%20viewer
[5] https://www.indeed.com/career-advice/career-development/advertising-photography
[6] https://instapage.com/blog/advertising-photography/
[7] https://www.exposureguide.com/top-10-digital-photography-tips/
[8] https://www.cambridgeincolour.com/photography-techniques.htm
[9] https://www.shiksha.com/mass-communication-media/journalism/articles/mobile-journalism-mojo-reality-of-today-s-journalism-blogId-19645#%3A~%3Atext%3DIn%20simple%20words%2C%20mobile%20journalism%2Cdevice%20i.e.%20a%20mobile%20phone
[10] https://www.mojo-manual.org/storytelling/mobile-journalism-video/what-is-mobile-journalism/
[11] https://www.movophoto.com/pages/mojo-mobile-journalism
[12] https://journalism.iisuniv.ac.in/academic-year/2025-2026