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New Media and Convergence [1]

Paper Code: 
25CJMC401
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to analyze the evolution of new media, the networked and information societies, and the impact of computer-mediated communication.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

 

Course Code

Course

Title

25CJMC401

New Media and

Convergence

(Theory)

CO151: Understand new media, the networked and information society

CO152: Examine trends and practices in online communities and user-generated content.

CO153: Explore digital media issues like access, equity, ethics, laws, technology, and changing practices.

CO154: Learn internet journalism, including news writing, web writing styles, and reporting/editing for digital platforms using ICT.

CO155: Gain skills in blogging and website creation, promotion, audience measurement, and media convergence.

CO156: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:

Self-learning assignments, Simulation, Seminar presentation, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

             

 

  

 

12.00
Unit I: 
Basics of New Media
  • New Media: Definition, Characteristics, Barriers to New Media
  • Evolution from Web 1.0 to 3.0
  • Computer mediated-Communication (CMC)
  • Networked Society, Information Society
  • Understanding New Media Ecologies; Elements of Trans – media
  • Gaming and Storytelling
12.00
Unit II: 
Digital Media Landscape: Trends and Practices
  • Online Communities 
  • User Generated Content
  • Networked Journalism 
  • Alternative Journalism
  • Contextualized Journalism
  • MoJo 
  • Cyber Activism- Definition, Concept
12.00
Unit III: 
Navigating the Digital Sphere
  • Digital Divide
  • Piracy, Copyright, Copyleft and Open source
  • Digital Archives
  • Online Broadcast Technologies: Webcasting, Social TV, Videoconferencing
  • New Media Practices: Satellite Radio, Online (Web), Podcasting, Online Advertising
  • Cyber Crime and Cyber Security: An Overview
12.00
Unit IV: 
Crafting Stories for the Online World
  • Internet Journalism, Developing news stories for Internet, Structure and characteristics of Internet news stories
  • Overview of Web Writing: Linear and Non-linear writing
  • Do’s and dont’s for reporting and editing of e-newspapers, websites and news portals
  • ICT and its applications
12.00
Unit V: 
Digital Presence
  • Blogging, types of blogs, Creation and Promotion
  • Websites: Definition, Characteristics and Types of Websites
  • Website Audience Measurement- process and techniques 
  • Convergence and its types,
  • Social Media and Participatory Media Culture
Essential Readings: 
  • Arora, N. (2014). Techniques of feature writing and mass communication. Random Publications.
  • Chandra Pant, N. (2015). Elements of internet and online journalism. Kanishka Publishers.
  • Dorner, J. (2002). Writing for the internet. Unistar Books.
  • Gupta, O. (2002). Information technology in journalism. Kanishka Publishers.
  • Malden Slater, D. (2013). New media development and globalization. Polity Press.
  • Mudgal, R. (1999). Emerging trends in journalism. Sarup & Sons.
  • Raman, U. (2010). Writing for the media. Oxford University Press.
  • Sharma, J. K. (2003). Digital broadcasting journalism. Authors Press.
References: 
Academic Year: 
2025-2026 [7]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/new-media-and-convergence-6

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/new-media-and-convergence-6
[2] https://www.studocu.com/in/course/birla-institute-of-technology-and-science-pilani/introduction-to-mass-communication/
[3] https://www.selfstudys.com/cuet/sociology/online/exam/notes/13-mass-media-and-communication
[4] https://media.careers360.com/download/ebooks/careers360-quick-guide-mass-communication
[5] https://media.careers360.com/download/ebooks
[6] https://egyankosh.ac.in/handle/123456789/85922
[7] https://journalism.iisuniv.ac.in/academic-year/2025-2026