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Development Communication [1]

Paper Code: 
25CJMC403
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to evaluate the concept of development and interpret media's role in development and rural issues, executing case studies to analyze and solve village problems through communication.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course

Title

25CJMC403

Development Communication

(Theory)

CO163: Evaluate the Concept of Development through Indian models of development

CO164: Analyse the need of Development Communication its perception and approach and understand DSC and Woods Triangle Approach 

CO165: Interpret the role of Media and development agencies in overall Development process 

CO166: Examine the role of Community Media in Rural Development

CO167: Execute Case Studies to analysis rural problems and solutions of a village through Communication.

CO168: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Demonstration, Team teaching

Learning activities for the students:

Self-learning assignments, , Simulation, Seminar presentation

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

18.00
Unit I: 
Concept of Development
  • Concept of Growth and Development 
  • Measurement of development-PQLI and HDI
  • Indian Model of Development: Vedic Times and Post-Independence
18.00
Unit II: 
Development Communication: Perception and Approach
  • Empowering Change through Development Communication
  • Sustainable Development Goals Participatory Development and Inclusive Development
  • DSC, Wood’s Triangle

 

18.00
Unit III: 
Media and Development
  • Role of Print, Radio, TV, Digital and social media in development
  • Role of development agencies and community organizations in development and growth
  • Cyber media and dev –e-governance, e-chaupal, National Knowledge Network
18.00
Unit IV: 
Rural Development and Media
  • Development Journalism and its Dimensions 
  •  Information needs in rural areas and Rural Reporting 
  • Use of traditional media for development in rural areas
  • Community Newspapers, Community Radio and Alternate Media 

 

18.00
Unit V: 
Case Studies
  • Critical appraisal of Panchayati Raj System
  • Case Study 1: Rural Communication by development agencies and Government Departments 
  • Case Study 2: Analysis of Rural Problems Solutions of a village through Communication
Essential Readings: 
  • Melkote, S. R., & Steeves, H. L. (2015). Communication for Development: Theory and Practice for Empowerment and Social Justice. Delhi: SAGE Publications.
  • Bala, M. (2012). Communication Media and Development. Kurukshetra: Nirmal Book Agency.
  • Pandey, O. P. (2021). Bharat Vaibhav. New Delhi: National Book Trust.
  • Dharampal. (2022). Bharat Ka Swadharma. Uttar Pradesh: Setu Prakashan.
  • Dharampal. (2021). The Beautiful Tree: Indigenous Indian Education in the Eighteenth Century. Karnataka: Rashtrotthana Sahitya.
  • Dharampal. (2000). Indian Science and Technology in the Eighteenth Century. Goa: Other India Press.
References: 
Academic Year: 
2025-2026 [9]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/development-communication-10

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/development-communication-10
[2] https://www.google.co.in/books/edition/Development_Communication/Y5yyQwAACAAJ?hl=en
[3] https://www.google.co.in/books/edition/Communication_for_Development/c57fsgEACAAJ?hl=en
[4] https://egyankosh.ac.in/bitstream/123456789/57205/3/Unit-6.pdf
[5] https://egyankosh.ac.in/bitstream/123456789/7413/1/Unit-2.pdf
[6] https://nios.ac.in/media/documents/srsec335new/335_Mass_Communication_Eng/335_Mass_Communication_Eng_L4.pdf
[7] https://nkn.gov.in/en/
[8] https://byjus.com/free-ias-prep/panchayati-raj/
[9] https://journalism.iisuniv.ac.in/academic-year/2025-2026