Understanding Culture- Mass Culture, Popular Culture, Folk Culture; Media and Culture.
Critical Theories of Mass Communication: Frankfurt School, Media as Cultural Industries; Political Economy; Ideology and Hegemony
Representation of Texts, Signs and Codes in Media; Representation of nation, class, caste and gender issues in Media
Audience Segmentation: Concept; Women as Audiences; Uses and Gratification Approach; Reception Studies; Sub Cultures; Music and the popular, Fandom.
Folk Media as a form of Mass Culture, live performance; Audience in live Performance; Media technologies and Marshal McLuhans’s concept of Medium is the Message.
1. Multicultural Broadcasting: myths, reality and concepts (2004). Jagadish Chakravarthy, Authors Press, New Delhi.
2. Critical Issues in Communication: Looking Inward for Answers (2001). Sandhya Rao, SAGE Publications, New Delhi.
3. Cross Cultural Communication: Global Perspective. N.L. Gupta (1998). Concept Publishing Company, New Delhi.
4. Cultural and Heritage Tourism: An Overview (2008). Prem Nath Dhar, Kanishka Publishers, New Delhi.
5. A Cultural History of India (1975). A. L. Basham, Kanishka Publishers, New Delhi.
6. Cultural History of Modern India (2011). Dilip M. Menon, Social Science Press, New Delhi.
7. Principles of Cultural Innovation Journalism (2011). P.K Sinha, A. K. Publications, Delhi.
8. Understanding India: Cultural Influences on India (2014). Rohitashya Chattopadhyay , SAGE, Delhi.
Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/ba-journalism-and-mass-communication-9
[2] https://journalism.iisuniv.ac.in/academic-year/2019-2020