Course Objectives:
This course will enable the students to design and implement advertising and PR campaigns for 360 degree media.
Designing and Developing Pamphlets, Brochures and Transit advertisement
Designing and developing advertisement for Print Media: Newspaper,
Magazine with Coral Draw and Photoshop.
Writing Press Invite and News for workshops, conferences and other events. Assignment on crisis management (Power point and Oral Presentations )
Visiting & Observing the functioning of PR Agencies. Reviewing House Journals.
Planning and designing PR campaign.
Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/practical-advertising-and-public-relations
[2] https://journalism.iisuniv.ac.in/academic-year/2018-2019