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Print Media Management [1]

Paper Code: 
JMC 302
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
15.00

Principles of Media Management and their Significance.

Print Media Profession, Launching Print  Media Venture.

15.00

Hierarchy & Organizational Structure & Functions of Different Departments – Editorial; Personnel; Finance; Circulation;; Advertising; Production and Reference Section.

10.00

Ownership patterns in Mass-Media in India – Sole Proprietorship; Partnership; Private Limited Companies; Public Limited Companies & Franchisees & Trust

10.00

Economics of Print Media – Marketing Strategies; Brand Promotion; Space, Time & Circulation.

10.00

Media as an Industry and Social Service.

References: 
  1. C.S. Reyudu – Media and Communication Management,  Himalaya Publishing House, Mumbai.
  2. Reports of the First Press Commission (1954) and the Second Press Commission (1982).
  3. Report of the Enquiry Committee on Small Newspaper (1965).
  4. Kothari, Gulab, Newspaper Management in India, Intercultural Open University, The Netherlands.
  5. Sindhwani, Trilok N., Newspaper Economics and Management, Ankur Publishing House, New Delhi.
  6. Mathur, B.S.,Principles of Management, National Publishing House, New Delhi.
Academic Year: 
2015-2016 [2]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/print-media-management

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/print-media-management
[2] https://journalism.iisuniv.ac.in/academic-year/2015-2016