Published on Journalism (https://journalism.iisuniv.ac.in)

Home > Practical :Advertising

Practical :Advertising [1]

Paper Code: 
JMC 404
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to develop the skill to design a campaign and produce advertisements for print, radio and TV.

Unit I: 

Practical 1-Planing a Campaign

 

Practical 2-Selecting Various Media for advertisement

Unit II: 

Practical 3- Print Advertising Preparation– Copy Writing; Making Posters and Handbills, Newspaper and Magazine Advertisement.

Unit III: 

Practical 4- Designing Print Media Advertisement in Adobe Photoshop and Corel Draw

Unit IV: 

Practical 5- Electronic Advertisement Preparation- Writing Radio Spots and Jingles.

Writing TV Commercials - Developing Script and Story Board.

 

Unit V: 

Practical 6-Recording and Editing Radio Advertisement

 

Practical 7-Shooting and Editing TV Advertisement

Academic Year: 
2015-2016 [2]

Follow Journalism on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://journalism.iisuniv.ac.in/courses/subjects/practical-advertising-1

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/practical-advertising-1
[2] https://journalism.iisuniv.ac.in/academic-year/2015-2016