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Print Media Management [1]

Paper Code: 
JMC 302
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
15.00

Principles of Media Management and their Significance.

Print Media Profession, Launching Print  Media Venture.

 

15.00

Hierarchy & Organizational Structure of Different Departments – Editorial; Personnel Management; Finance; Circulation; Sales Promotion; Advertising; Production and Reference Sections. Functions of these  Departments. 

 

15.00

Ownership patterns in Mass-Media in India – Sole Proprietorship; Partnership; Private Limited Companies; Public Limited Companies & Franchisees.

 

10.00

Economics of Print Media – Marketing Strategies; Brand Promotion; Space, Time & Circulation.

 

10.00

Media as an Industry and Social Service.

References: 

 

References:

  1. C.S. Reyudu – Media and Communication Management,  Himalaya Publishing House, Mumbai.
  2. Reports of the First Press Commission (1954) and the Second Press Commission (1982).
  3. Report of the Enquiry Committee on Small Newspaper (1965).
  4. Kothari, Gulab, Newspaper Management in India, Intercultural Open University, The Netherlands.
  5. Sindhwani, Trilok N., Newspaper Economics and Management, Ankur Publishing House, New Delhi.
  6. Mathur, B.S.,Principles of Management, National Publishing House, New Delhi.

 

Academic Year: 
2014-2015 [2]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/print-media-management-0

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/print-media-management-0
[2] https://journalism.iisuniv.ac.in/academic-year/2014-2015