This course will enable students to:
• understand and know the principles, forms and process of cultural reporting as a discipline.
• know the various theories of cultural reporting
• relate various technologies and their development.
Media Theories- Hypodermic needle theory. Play Theory, Uses and Gratification Theory, Democratic Participant Media Theory andSocial Responsibility Theory.
Concept of Culture, Cultural Awareness, Art Criticism, Reliable Sources of Information.
Art and Cultural Reporting ,Cultural Issues, Types of Stories related to Art and Cultural Reporting.
Economics of Culture Industry
Traditional and New Cultural Expression in Newspapers.
Major Issues and Controversies facing Artist and Art Organizations, Role of Art and Culture in Developing Cities and Cultural Imperialism.
White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.
2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
7. Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication, AMIC.
8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
9. Mass Media in national development- Wilbur Schramm.
10. Social change in India- B. Kappuswamy