Course Objectives
This course will enable the students to develop foundational knowledge and skills in brand management, exploring effective branding strategies aligned with organizational goals. Students will learn to develop brand positioning strategies, articulate brand values, and execute advertising campaigns across radio, television, and online platforms.
Course Outcomes (COs):
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DJMC 603B |
Advertising (Practical) |
CO252: Develop brand and the elements of a brand and analyse the characteristics and challenges of a brand. CO253: Develop branding strategies such as lining strategy and range strategy, as well as understanding multi-branding and mixed branding approaches. CO254: Explore the process of identifying and establishing brand positioning, as well as defining and implementing brand values to enhance brand perception and resonance. CO255: Develop and execute brand advertising campaigns for radio, television, and online mediums. CO256: Analyse case studies of brands and present their findings through comprehensive PowerPoint presentations. CO257: Contribute effectively in course-specific interaction. |
Approach in teaching: Discussion, Demonstration, Action Research, Project, Field Trip
Learning activities for the students: Field activities, Simulation, Presentation, Giving tasks |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Software learning, producing advertisements for different platforms |
Suggested Readings:
E- Resources: