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Advertising
Paper Code:
JMC 425
Credits:
4
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
Course Objectives:
This course will enable the students to understand the art of copy writing. Develop advertisements for print, radio and TV. Develop case study of one advertising campaign.
10.00
Unit I:
Practical 1- Case Study of any one Advertising Campaign
15.00
Unit II:
Practical 2- Developing an Advertising Campaign of a Product of own choice
10.00
Unit III:
Practical 3- Application of STP (Segmentation, Targeting and Positioning)
10.00
Unit IV:
Practical 4- Copy Writing for Various Mediums
15.00
Unit V:
Practical 5- Production of Advertisement for any three Medium
Practical 6- Analysis of own Advertising Campaign
Academic Year:
