Coming soon
Media Management
This course will enable the students to -
- Understand the structure and management of media houses.
- Understand the process and challenges of launching a new media venture.
- Understand new trends of media industry.
Course Outcomes (COs):
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Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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DJMC 501(A) |
Media Management |
CO126: Students would have an idea about the basic management strategies of print and electronic media industries. CO127: Students will have a knowhow of challenges of launching media ventures. CO128: Students will be able to know about the problems of small and low budget newspapers. CO129: Students would be able to know as how media is turning into an industry. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
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Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Media Management: Concept and Perspective: Concept, origin and growth of Media Management Fundamentals of management. Management School of Thought
Media Industry: Issues & Challenges: Market Forces: performance evaluation (BARC and HITS) and Market shifts. Monopoly & Cross Ownership patterns.
Media Organizations in India. Role responsibilities & Hierarchy Workflow & Need of Management. Shift Patterns, Circulation & Readership.
Media Economics, Strategic Management and Marketing. Budgeting, Financial management, and personnel Management, Media &Market forces.
Case Studies: Visionary Leadership- Media Entrepreneurs, Qualities and Functions of media managers. Indian and International Media Giants- Case Studies
1. A Textbook of Media Management (2011). Mukul Sahay. Wisdom Publications, Delhi
2. Communication Journalism and Media Management (2010) Navin Chandra Kanishka Publishers and Distributors, Delhi.
3. Emerging Trends in Journalism (1999). Rahul. Mudgal, Sarup & Sons, Delhi
4. Media and Society: Challenges and Opportunities (2002). VirBala. Aggarwal. Concept Publishing Company. New Delhi.
5. Media Economics: Understanding Markets, Industries and Concepts (2003). Alan B. Albarran. Surjeet Publications, New Delhi
6. Modern Journalism: Issues and Challenges (2005). Swati Chauhan, Kanishka Publishers, New Delhi.
7. News Media Management (2010). P. K. Ravindranath. Authorspress, Delhi
8. Newspaper Management In India (1995). Gulab Kothari. Rajasthan Patrika Pvt Limited.Jaipur
