Advanced New Media

Paper Code: 
CJMC 601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the concept and tools of digital and social.
  2. Understand cyber ethics and its implications.
  3. Understand the risks and challenges of digital media

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

 

CJMC 601

Advanced New Media

CO143: Students will able to learn about the new media ecologies, elements of transmedia, gaming and story telling techniques.

CO144: Students will able to learn the new media practices, podcasting, social tv, video conferencing etc.

CO145: Students will learn about the internet governance and regulatory framework.

CO146: Students will learn about the cyber activism concept and scope of new media.

CO147: Students will equip themselves with the concept of digital democracy.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00
Unit I: 
I

Understanding New Media Ecologies; Elements of Trans-media Narratives across multiple media platforms; Gaming and storytelling:  Digital games, player cultures, online games and their impact; New media art.

15.00
Unit II: 
II

The new media practitioners; New Media Practices:  Satellite Radio, Online (Web), Podcasting, Mobile Content, Advertising, Integrating Social Media & UGC Content; Online broadcast technologies:  webcasting, Social TV, Video conferencing, Skype.

15.00
Unit III: 
III

Understanding Internet Governance & Regulatory Frameworks: Processes & Models; Issues & Stakeholders Institutions & Forums:-ICANN, ITU, ISOC, UN, WSIS, IGF, APRICOT 1L; Conflicts & discourses: Freedom of Speech & Expression & Cyber security; Online Databases, Surveillance & Cyber terror.

10.00
Unit IV: 
IV

Cyber activism – definition and concept; Scope of  New Media in Socio‐Economic Development; Barriers to New Media: Economy, Gender, Geography, Caste; Cyberspace and various applications (Education, Finance, Banking, Marketing, National Security); The Internet & the Public Sphere

10.00
Unit V: 
V

Convergence Culture - social media and participatory media culture, digital fandom and online communities; Identity, Gender and new media- digital media and identities; new media campaigns.  Digital Democracy.

References: 

1.    New Media Development and Globalization (2013). Slater Don. Malden: Polity Press, UK.

2.    Social Media (2015). Graham Meikle, Routedge and Kegan Ltd. UK.

3.    Social Media and Networking: Concepts, Trends and Dimensions (2012). Kanishka Publishers, Delhi.

4.    Communication Media and Information Technology (2005). Goel.  Commonwealth Publishers, New Delhi.

5.    Web Advertising and Online Marketing: Technology and Strategies of E- Marketing (2004). P.P Singh; Sandhir Sharma.  Deep & Deep Publication, New Delhi.

6.    Cyber Media Journalism: Emerging technologies (2003). Jagdish Chajravarthy. Authorpress, Delhi.

7.    New Media: Theories and Practices of Digitextuality (2003). Anna Everett. Routledge, UK.

8.    Encyclopaedia of Cyber laws (2011). Sujeet Kumar. ABD Publishers, Jaipur

9.    Handbook of Online Journalism (2010). Swati Chauhan, Kanishka Publishers, Delhi.

10. Information Technology in Journalism (2002). Om Gupta, Kanishka Publishers, Delhi. 

Academic Year: 
2019-2020
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