Communication Research

Paper Code: 
JMC 322
Credits: 
4
Contact Hours: 
60.00
15.00

Communication Research-Definition, Meaning, Types. Elements of Research- Concept, Variable, Hypothesis .Scope and Importance of Communication Research. Analytical Approach

 

10.00

Research Design - Exploratory, Descriptive, Explanatory & Experimental.

Sources of Data- Primary, Secondary.

Sampling of Data – Probability and Non-probability.  

10.00

Techniques and Tools of Data Collection – Observation, Interview, Questionnaire, Schedule, Case study, Content analysis.

Data Processing – Classification and Tabulation.

 

15.00

Data Analysis-, Statistical Methods. Central Tendency.-Mean, Median, Mode.

 

10.00

Media Research –Feedback, Feed Forward, Public Opinion Surveys, Telephonic Surveys, On-line polls.

 

References: 

1.Stempel, Guide H. and Bruce Westley, Research Methods in Mass Communication, Prentice Hall, New Jersey.

2.Berger, Arthur Asa, Media Research Techniques, New Delhi.

3.Das, G. Social Survey and Research. Manu Enterprises.

4.Emmert, Philip and William D. Brooks (Eds.) Methods of Research inn Communication. Houghton Miffin Co., Boston.

5.Backstrom, Charles H. and Gerald D. Hursh Survey Research Northwestern University Press, Illinois.

 

Academic Year: 
2014-2015
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