Communication Research and Methods

Paper Code: 
CJMC 501
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Learn the definitions and basic concepts of research, communication research, media research and social research.
  2. Gain knowledge about the need, role, importance, functions and ethics of research.
  3. Impart the knowledge of basics of statistics and media metrics.
10.00

Introduction to Research- Definition, Role, Media Research, Social Research, Communication Research, Types, Scientific Approach, Role of Theory in Research, Steps of Research

 

 

10.00

Understanding Variables, Qualitative- Quantitative Technique, Content Analysis, Survey Method; Observation Methods, Experimental Studies, Case Studies

15.00

Sampling, Sampling Methods, Representativeness of the Samples, Sampling Error; Tools of data collection: Primary and Secondary data, Questionnaire, Focus Groups, Surveys, Online Polls, Published work

 

15.00

Research Design, Data Analysis Techniques; Coding and Tabulation; Non-Statistical Methods (Descriptive and Historical); Working with Internet as a source; Writing Citations, Writing the research report; Bibliography

 

10.00

Concept of Statistics, Importance of Statistics in Research, Role of Mediametrics in Communication and Media Research, Measures of Central Tendencies in Communication and Media Research, Measures of dispersion in Communication and Media Research

 

References: 

·         Media Research Methods (2011). Anderson James. Sage Publications, USA 

·         Media Research Methodology (2013). Arun Sharma. Maxford Books, India

·         Media and Communication Research Methods (2016). Arthur Berger. Sage Publication, New Delhi                            

·         Introducing Communication Research (2017).  Donald Treadwell. Sage Publication, New Delhi

·         Research Methods in Social Work (2008). David Royse. Thompson Learning INC, UK

·         Research Methods for the Social Sciences (2007). Wellington. Continuum International Publishing Group, Singapore

·         Social Research Methods (2004) .William Reader. Routledge, USA

·         A Social Research Method (2012). Alan Bryman. Oxford University Press, New York           

·         Basic Research Methods: An entry to social science (2010). Gerard Guthrie. Sage Publication, USA

·          Research Methods (2001). Ram Ahuja. Rawat Publication, New Delhi

·          Elementary Statistics in Social Research (2006). Levin. Pearson Publication, New Delhi       

 Research Methodology: Methods and Techniques (2009). C. R. Kothari. New Age International Publication, New Delhi

Academic Year: 
2022-2023
  • Printer-friendly version
  • PDF version