Communication Research and Methods

Paper Code: 
CJMC 501
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the basics, types and process of research. The students will also learn the basics of media and social science research.

 

15.00
Unit I: 

Introduction to Research         Definition, Role, Function, Types, Scientific Approach, Role of theory in research, Steps of Research

10.00
Unit II: 

Methods of Media Research; Qualitative- Quantitative Technique, Content Analysis, Survey Method; Observation Methods, Experimental Studies, Case Studies.

.

15.00
Unit III: 

Sampling, Sampling Methods, Representativeness of the Samples, Sampling Error; Tools of data collection: Primary and Secondary data-Questionnaire, Focus Groups, Surveys, Online Polls, Published work.

 

10.00
Unit IV: 

Research design; Methods of analysis and report writing;Data Analysis Techniques; Coding and Tabulation; Non-Statistical Methods (Descriptive and Historical);Working with Internet as a source; Writing Citations, Writing the research report; Bibliography

 

10.00
Unit V: 

Readership and Audience Surveys; Ethnographies, textual analysis, discourse analysis; Ethical perspectives of mass media research

 

Essential Readings: 
  1. Wimmer, Roger, D and Dominick, Joseph,R. Mass Media Research, ThomsonWadsworth, 2006, pgs1-60; 65-81;83-98.
  2. Arthur Asa Berger. Media Research Techniques, Sage Publications, 1998.
  3. John Fiske. Introduction to Communication Studies, Routledge Publications,1982.
  4. Kothari, C.R. Research Methodology: Methods and Techniques, New AgeInternational Ltd. Publishers, 2004, pgs1-55; pgs95-120.
References: 

 

Academic Year: 
2018-2019
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