Contemporary Ideologies and Media Issues

Paper Code: 
JMC-143
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Unit I: 

Challenges for media : To create Informed Citizenry, Minimum Science for everyone, Elementary education for everyone

Unit II: 

Normative theories of Mass Communication- Authoritarian, Libertarian, Socialistic, Social responsibility and Participatory theories. Finding research studies related to the above mentioned theories

Unit III: 

Theories of Mass Communication -Cultivation, Dependency , Agenda setting theory, Uses & Gratification theory. Finding research studies related to the above mentioned theories

Unit IV: 

Contemporary issues : Environment ,health and media, Sting Operations and their validity, New aggressive face of media and it’s relevance

Unit V: 

Representing Gender : Television Commercials, Print Advertisements, Feature Films. Representing Race : ‘Us’ and ‘Them’. Representing ‘Real’ Events : The Press and Framing of Events, Documenting Reality

References: 

1.Agee, Warren K. Ault Philip H., Introduction to Mass Communication, Oxford and IBH Publishing Co., New Delhi. 2.Berger, Arthur Asa, 1982, Media Analysis Techniques, London: Sage. 3.Berger, John, 1972, Ways of Seeing, London: BBC and Penguin. 4.Brown, James W et al. 1985 Hill, AV Instruction Technology, Media and Methods, New York, McGraw Hills. 5.DeVito, Joseph A., Communication : Concepts and Process Prentice-Hall. New Jersey. 6.Gadhi, V.P. 1995, Media and Communication Today, Vol. 1,2 and 3, New Delhi: Kanishka Publishers. 7.Goffman Erwing, 1979, Gender Advertisements, Macmillan. 8.Hawkes, Terence. 1977, Structuralism and Semiotics, London: Methuen. 9.Kewal .J. Kumar : Mass Communication in India; Jecob Publishing House, New Delhi. 10.Kumar, K. 1981, Mass Communication in India, Mumbai: Jai Publishing House. 11.MacLuhan, Marshall., Understanding Media. Routledge and Kegan Paul, London. 12.McLuhan, Marshall: Understanding Media: The Extensions of Man, Penguin, 1969. 13.Murphy, Robert D., Mass Communication and Human Interaction; Houghton Mifflin Co., Boston 14.Melkote, Srinivas R. 1991, Communication for Development in the Third World, Delhi: Sage. 15.Mody, Bella. 1991, Designing Messages for Development Communication, New Delhi: Sage. 16.Saunders Denys J. 1984, Educational, Visual Communication Handbook, London: Lutterworth. 17.Vijaya Somasundaram : Principles of Communication, Authorpress Global Network,2005 18.Yadava, J.S. Mathur K. Issues in Mass Communication, The Basic Concepts, Kanishka Publishers, Distributors, New Delhi.

Academic Year: