Corporate and Business Communication

Paper Code: 
DMC221
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students to acquire comprehensive knowledge of corporate communication, and excel in professional communication settings.

 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DMC221

Corporate and Business Communication 

(Theory)

CO40: Explore the fundamental principles of management and their applications.

CO41: Assess various conflict resolution strategies to enhance decision-making skills.

CO42: Evaluate the role of media in shaping organisational reputation.

CO43: Analyse the role of technology in facilitating business communication.

CO44: Critically assess strategies and techniques for successful interview preparation and performance.

CO45: Contribute effectively in course-specific interaction.

 

Approach in teaching:

Lecture cum Discussion

Tools (Power Point Presentation)

Case study methodology can be applied

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits and workshops 

Class test 

Continuous Assessment Test 

Semester end examination

Assignments

Presentation

 

12.00
Unit I: 
Foundations of Corporate Communication
  • Understanding Management Fundamentals: Meaning, Role, Scope, and Function
  • Exploring Corporate Communication: Definitions, Roles, and Scope
  • Differentiating PR and Corporate Communication
  • Corporate Communicator Skills: Essential Abilities and Competencies
12.00
Unit II: 
Relationship Management
  • Employee Relations: Importance, Strategies for Development and Maintenance
  • Image Repair Theory: The Art of Spin Doctoring and Lobbying
  • Conflict Management: Understanding, Identifying, and Resolving Conflicts
  • Contingency Management: Strategies for Unexpected Situations
12.00
Unit III: 
Media Utilisation for Reputation Management
  • Leveraging Media for Image Building and Reputation Management
  • Understanding Crises: Types, Definitions, and Impact
  • Crisis Management and Planning: Strategies for Proactive Response
  • Crisis Communication and Media Handling: Effective Techniques and Practices
12.00
Unit IV: 
Effective Business Communication Strategies
  • Business Communication Essentials: Mobile and E-communication
  • Utilising Technology: Video Conferencing for Efficient Communication
  • Written Communication Skills: Crafting Business Letters, Job Applications, and Resumes
  • Principles of Effective Presentation: Engaging and Persuasive Techniques
12.00
Unit V: 
Communication Skills for Professional Settings
  • Interview Preparation: Strategies and Techniques for Success
  • Group Discussions: Understanding the Need and Importance
  • Organizing and Facilitating Meetings and Conferences
  • Report Writing and Video Presentations: Communicating Ideas Effectively
Essential Readings: 
  • Choudhury, A. K. (2018). The Fine Art of Corporate Communication: Building and Leading Powerful Enterprises and Brands. Kanishka Publishers. 
  • Basotia, G. R., & Sharma, N. K. (1998). Effective Advertising Marketing & Sales Management. Mangal Deep.
  • Clow, K. E., & Baack, D. (2002). Integrated Advertising, Promotion, And Marketing Communications (6th ed.). Prentice Hall.
References: 

Suggested Readings:

 

  • Cornelissen, J. (2020). Corporate communication: A guide to theory and practice (6th ed.). SAGE Publications.
  • Argenti, P. A. (2015). Corporate communication (7th ed.). McGraw-Hill Education.
  • Heath, R. L., & Coombs, W. T. (2020). Today's public relations: An introduction (2nd ed.). SAGE Publications.
  • Wilcox, D. L., Cameron, G. T., Reber, B. H., & Shin, J. H. (2013). Public relations: Strategies and tactics (11th ed.). Pearson.
  • Fearn-Banks, K. (2017). Crisis communications: A casebook approach (5th ed.). Routledge.
  • Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2019). Effective crisis communication: Moving from crisis to opportunity (4th ed.). SAGE Publications.
  • Fombrun, C. J., & van Riel, C. B. M. (2007). Essentials of corporate communication: Implementing practices for effective reputation management. Routledge.
  • Coombs, W. T. (2019). Ongoing crisis communication: Planning, managing, and responding (5th ed.). SAGE Publications.
  • Guffey, M. E., & Loewy, D. (2021). Essentials of business communication (11th ed.). Cengage Learning.
  • McLean, S. (2010). Business communication for success. Flat World Knowledge.
  • Roebuck, D. B. (2012). Improving business communication skills (4th ed.). Pearson.
  • Hartley, P., & Bruckmann, C. G. (2002). Business communication: Rethinking your professional practice for the post-digital age. Routledge.

 

E-Resources:

 

Academic Year: 
2024-2025
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