Course Objectives
This course will enable the students to acquire comprehensive knowledge of corporate communication, and excel in professional communication settings.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DMC221 |
Corporate and Business Communication (Theory) |
CO40: Explore the fundamental principles of management and their applications. CO41: Assess various conflict resolution strategies to enhance decision-making skills. CO42: Evaluate the role of media in shaping organisational reputation. CO43: Analyse the role of technology in facilitating business communication. CO44: Critically assess strategies and techniques for successful interview preparation and performance. CO45: Contribute effectively in course-specific interaction.
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Approach in teaching: Lecture cum Discussion Tools (Power Point Presentation) Case study methodology can be applied
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits and workshops |
Class test Continuous Assessment Test Semester end examination Assignments Presentation |
Suggested Readings:
E-Resources: