Corporate and Business Communication

Paper Code: 
DMC 221
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to

Understand the role of CC in image building of a brand. 

Understand the value of cc in sustaining the image of a brand.

Understand the theory and practices of Brand Management

10.00

Fundamentals of Management, Corporate Communication: Meaning, Role, Scope, Function. Difference between PR and Corporate Communication, Corporate Communicator: Role and Skills

 

15.00

Employee Relations: Concept and Importance, Developing and Maintaining Relations, Image Repair Theory: Spin Doctoring, Lobbying, Managing Conflicts: Understanding and Resolving, Contingency Management

 

15.00

Using media for Image Building and Reputation Management, Crisis: Definition, Various Types of Crisis, Crisis Management and Planning, Crisis Communication and Media Handlings

 

10.00

Business Communication. Mobile and E-communication, Video Conferencing, Writing Business Letters, Writing Job Application, Letter and Resume, Principle of Effective Presentation

 

10.00

Preparation of Interviews, Group Discussions - Need and Importance, Organizing Meetings and Conferences, Writing Reports and Video Presentations

 

Essential Readings: 

 

  1. Banik,G.C.(2006). PR & Media Relations. Mumbai, India: Jaico Publishing House.
  2. Nayyar,Deepak.(2006). Public Relation Communication. Jaipur, India: ABD Publishers.
  3. Dhar, Neemo.(2014).Public Relation and Corporate Communication. Bhopal, India: Makhanlal Chaturvedi National University of Journalism & Communication.
  4. Kaul. J.M. (1992). Public Relation in India. Kolkata India: Naya Prakash

 

 

References: 
  1. Dhar, Neemo.(2014).Public Relation and Corporate Communication. Bhopal, India: Makhanlal Chaturvedi National University of Journalism & Communication.
  2. Kaul. J.M. (1992). Public Relation in India. Kolkata India: Naya Prakash

 

Academic Year: 
2022-2023
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