Development of Mass Media in India

Paper Code: 
JMC 122
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: 

This course will enable the students to acquaint themselves with the historical evolution of mass media in India. Understand the technical advancements in the field of mass media. Understand the social, political and cultural implication of communication theories.

 

15.00
Unit I: 

Communication : Meaning and Scope, element and process. Types of communication : verbal and non-verbal, intrapersonal, interpersonal, group and mass communication. characteristics of audiences, audience segmentation

15.00
Unit II: 

Models: SMR, SMCR, Shannon and Weaver, Lasswel, Osgood, Dance, Schramm, Gerbner, Newcomb, Convergent and Gate-keeping, Communication and Socialization.

10.00
Unit III: 

Media systems and theories: authoritarian, libertarian, socialistic, social-responsibility, development, participatory. Hypodermic Needle Theory, Two Step and Multi Step Flow Theory.

10.00
Unit IV: 

Film as a mass medium; Historical development of Hindi Cinema; Hindi Cinema after independence, Issues and Problems of Hindi Cinema.

 

10.00
Unit V: 

Development of new media, Convergence, Online journalism, Recent Technology, Social Media.

References: 
  1. Aggarwal,Vir Bala, Handbook of Journalism and Mass Communication, Neha Publishers and Distribution
  2. Ahuja, History of Indian Press, Surjeet Publications, Delhi
  3. Nagendra, History of Radio and Programme Production, Biogreen Books 
  4. Slater, Don, New media development & globalization, Polity Press  
  5. Thoraval, Yves, The Cinemas of India (1896-2000), Macmillan Publishers
Academic Year: 
2017-2018
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