Electronic Media: Concept & Process

Paper Code: 
JMC 221
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: 

This course will enable the students to understand the evolution of AIR and Doordarshan. Understand the broadcasting guidelines. Understand the development and usage of new media and online broadcasting.

 

15.00
Unit I: 

                    

Characteristics of Radio and TV as mass media; Radio and Television as a tool of Development. Characteristics of Cinema as a Mass medium. Analysis and Appreciation of Radio and TV Programmes, and Cinema.                                                                                                                  

15.00
Unit II: 

 

 

All India Radio and its services. AM, FM, Medium and Short Wave. Privatisation-leasing out time slots (1993)—Privatization policy (2000)—Expansion of FM Radio channel. Development of Educational & Community Radio. Internet Radio: Webcast and Podcast.

 

 

10.00
Unit III: 

 

Television as mass media: its effects; Code of Ethics and Broadcasting standards by NBA (News Broadcasters’ Association). Growth of Private, International, National & Regional TV Networks & fierce competition for ratings. TRP, Community Television, Online TV and YouTube channels.                                                                                                    

15.00
Unit IV: 

 

Indian Regional Cinema: Bhojpuri, Punjabi, Bangla, Tamil, Telgu, Malyalam, Oriya and Rajasthani.                                                                                                         

 

10.00
Unit V: 

New Media: Social networking sites, blogs, Effect of social media on masses, Problems related to New Media

References: 
  1. Mehta, Nalin Television in India, Harpercollins
  2. Saxena, Ambrish, Radio in new Avtar AM to FM, Kanishka Publications       
  3. Srivastava, Sandeep Kumar, Different dimensions of new media,  Kaveri Books
  4. Bhowmik, Cinema and Censorship : The Politics of Control in India, Orient Blackswan

 

Academic Year: 
2017-2018
  • Printer-friendly version
  • PDF version