Event Management

Events: Definitions, Characteristics and Utilities; Role and importance of events; Types of events.  Event theme & design.

Event planning, Budgeting, Resources like sponsors etc. Target Audience,

Timing of event, Contracting with suppliers

Technical Requirements, Layout, Décor, Lighting Designing, Audio Planning,

 Designing the event as per objectives & available resources,

 Selecting Venue , Stage management, Layout, Decoration

Food & beverage selection, catering, allied services

Security, Entry ticket, Parking, Back up plan,

Event marketing and event promotion

Event marketing and  promotion                                                                                10hrs                                            Celebrity Endorsement

Press Conference, Various media for event promotion

Understanding the relevance of each media to event promotion

Comparison and strengths and weaknesses of each

Event Management Agencies (Private and Public)

Event management Industry of India

Crisis Management: Indicators of Crisis in an Event, Handling Crisis

Case Study Analysis of an event in Jaipur