Fundamentals of Media Research

Paper Code: 
JMC 504
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
10.00

Research –Definition, Meaning, Types, Elements, Scope & importance

 

15.00

Research Process ,Data collection, Data analysis, Data Presentation.

Type of research design: Experimental, Explanatory, Exploratory and Descriptive. Hypothesis

Variables Types

 

10.00

Population, Sample.                                                                                      

Sampling-Probability & Non Probability.

Data collection: Process, Tools and Types.

 

10.00

Measurement in research, Measurement Scale.

Measure of Central Tendency- Mean, Median, Mode.

 

 

15.00

Data presentation,  Data analysis, Graphical and diagrammatic representation data. Research Report Writing.

                                                

References: 

References:

 

  1. Stempel, Guide H. and Bruce Westley, Research Methods in Mass Communication, Prentice Hall, New Jersey.
  2. Berger, Arthur Asa, Media Research Techniques, New Delhi.
  3. Das, G. Social Survey and Research. Manu Enterprises.
  4. Emmert, Philip and William D. Brooks (Eds.) Methods of Research inn Communication. Houghton Miffin Co., Boston.
  5. Backstrom, Charles H. and Gerald D. Hursh Survey Research Northwestern University Press, Illinois.

 

Academic Year: 
2014-2015
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