Graphic Design, Visualisation and Creative Communication - Practical

Paper Code: 
25DMC325
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective

This course will enable the students to master the art of creating impactful branding elements and advertising designs across various mediums.

Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DMC325

Graphic Design, Visualisation and Creative Communication  - Practical

CO112: Develop

comprehensive branding elements.

CO113: Assess the strengths and weaknesses of different advertising design approaches.

CO114: Evaluate the effectiveness of different print design strategies for various advertising mediums.

CO115: Judge the appropriateness of digital design techniques.

CO116: Generate innovative outdoor and transit advertising designs using written and design communication skills.

CO117: Contribute effectively in course-specific interaction.

Approach in teaching: Lectures Software tools Case study methodology can be applied

Learning activities for the students: Self-learning assignments, Simulation, Seminar presentation, and workshops

Class test Continuous Assessment Test

Semester end examination Assignments Presentation

 

12.00
Unit I: 
Branding Elements Development

 

  • Understanding brand identity and logo design

  • Creating brand messaging and tone

12.00
Unit II: 
Print Design Essentials

  • Design principles for brochures and pamphlets

  • Layout and composition techniques

  • Incorporating imagery and text effectively

12.00
Unit III: 
Advertising Design for Print Media

  • Strategies for newspaper and magazine advertisements

  • Target audience analysis and message optimisation

  • Balancing visual appeal with informative content

12.00
Unit IV: 
Digital Design Techniques

  • Introduction to backgrounders and animations

  • Software tools for digital design

  • Motion graphics and visual storytelling

12.00
Unit V: 
Outdoor Advertising Strategies

  • Designing for outdoor and transit advertising spaces

  • Maximising impact with large-scale formats

  • Considerations for location-based marketing

Essential Readings: 

Essential Readings:

 

  • DeJarld, T., & Anton, K. K. (2019). Adobe InDesign Classroom in a Book. San Francisco, CA: Adobe Press.

  • Nelson, J. J. (2016). Quark Xpress for Dummies. Hoboken, NJ: Wiley.

  • Caldwell, C. (2019). Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself. London, UK: DK.

Kelby, S. (2018). Photoshop for Lightroom User: Photoshop for Lightroom Us_p2. Berkeley, CA: Peachpit Press.

References: 

Suggested Readings:

 

  • White, M. (2017). Branding: From Basics to Brilliance. London, UK: Thames & Hudson.

  • Lee, C. (2019). Print Advertising Design: Principles and Practices. New York, NY: Routledge.

  • Davis, K. (2021). Digital Design Essentials: Tools and Techniques for Effective Visual Communication. San Francisco, CA: Peachpit Press.

  • Brown, T. (2018). Outdoor Advertising: Design Strategies for Effective Campaigns. Chicago, IL: University of Chicago Press.

  • Clark, E. (2020). The Complete Guide to Advertising Design: Design Principles, Techniques, and Best Practices. Hoboken, NJ: John Wiley & Sons.

 

E-Resources:

 

Academic Year: 
2025-2026
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