Course Objectives
This course will enable the students to master the art of creating impactful branding elements and advertising designs across various mediums.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DMC325 |
Graphic Design, Visualisation and Creative Communication (Practical) |
CO112: Develop comprehensive branding elements. CO113: Assess the strengths and weaknesses of different advertising design approaches. CO114: Evaluate the effectiveness of different print design strategies for various advertising mediums. CO115: Judge the appropriateness of digital design techniques. CO116: Generate innovative outdoor and transit advertising designs using written and design communication skills. CO117: Contribute effectively in course-specific interaction.
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Approach in teaching: Lectures Software tools Case study methodology can be applied
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, and workshops |
Class test Continuous Assessment Test Semester end examination Assignments Presentation |
Suggested Readings:
E-Resources: