Graphic Design, Visualisation and Creative Communication (Practical)

Paper Code: 
DMC325
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students to master the art of creating impactful branding elements and advertising designs across various mediums.

 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DMC325

Graphic Design, Visualisation and Creative Communication (Practical)

CO112: Develop comprehensive branding elements.

CO113: Assess the strengths and weaknesses of different advertising design approaches.

CO114: Evaluate the effectiveness of different print design strategies for various advertising mediums.

CO115: Judge the appropriateness of digital design techniques.

CO116: Generate innovative outdoor and transit advertising designs using written and design communication skills.

CO117: Contribute effectively in course-specific interaction.

 

Approach in teaching:

Lectures

Software tools

Case study methodology can be applied

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, and workshops 

Class test 

Continuous Assessment Test 

Semester end examination

Assignments

Presentation

 

12.00
Unit I: 
Branding Elements Development
  • Understanding brand identity and logo design
  • Creating brand messaging and tone
12.00
Unit II: 
Unit II:
  • Design principles for brochures and pamphlets
  • Layout and composition techniques
  • Incorporating imagery and text effectively
12.00
Unit III: 
Advertising Design for Print Media
  • Strategies for newspaper and magazine advertisements
  • Target audience analysis and message optimisation
  • Balancing visual appeal with informative content
12.00
Unit IV: 
Digital Design Techniques

 

  • Introduction to backgrounders and animations
  • Software tools for digital design
  • Motion graphics and visual storytelling
12.00
Unit V: 
Outdoor Advertising Strategies
  • Designing for outdoor and transit advertising spaces
  • Maximising impact with large-scale formats
  • Considerations for location-based marketing
Essential Readings: 
  • DeJarld, T., & Anton, K. K. (2019). Adobe InDesign Classroom in a Book. San Francisco, CA: Adobe Press.
  • Nelson, J. J. (2016). Quark Xpress for Dummies. Hoboken, NJ: Wiley.
  • Caldwell, C. (2019). Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself. London, UK: DK.
  • Kelby, S. (2018). Photoshop for Lightroom User: Photoshop for Lightroom Us_p2. Berkeley, CA: Peachpit Press.
References: 

Suggested Readings:

 

  • White, M. (2017). Branding: From Basics to Brilliance. London, UK: Thames & Hudson.
  • Lee, C. (2019). Print Advertising Design: Principles and Practices. New York, NY: Routledge.
  • Davis, K. (2021). Digital Design Essentials: Tools and Techniques for Effective Visual Communication. San Francisco, CA: Peachpit Press.
  • Brown, T. (2018). Outdoor Advertising: Design Strategies for Effective Campaigns. Chicago, IL: University of Chicago Press.
  • Clark, E. (2020). The Complete Guide to Advertising Design: Design Principles, Techniques, and Best Practices. Hoboken, NJ: John Wiley & Sons.

 

E-Resources:

 

Academic Year: 
2024-2025
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  • PDF version