Coming soon
Introduction to Mass Communication
Paper Code:
MCV 131
Credits:
02
Contact Hours:
90.00
Max. Marks:
100.00
Unit I:
Communication : Definition, Elements and Process, Types – Verbal and Non-Verbal communication, Intra, Inter, Group and Mass Communication., Barriers in Communication.
Unit II:
Print Media- An introduction, Characteristics, Components, Understanding News, News Meaning, Definition, Basic Components of a News Story, Hard and Soft News
Print Media- An introduction, Characteristics, Components, Career and Scope in Print Media
Unit III:
Electronic Media- An introduction, Characteristics, Effects, Components- Radio and Television, Community Radio, AM, FM Medium and Short Wave, Comparison between Radio and Television.
Unit IV:
Cinema- Development of Indian Cinema, Characteristics, Components- Advertisement films, Documentary, Feature film, Comparison with other mediums.
Unit V:
New Media- An introduction, Characteristics, Components- Cyber Journalism, Cyber Radio, e-mail, Blog, Problems related to new media.
Academic Year:
