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Introduction to Mass Communication [1]

Paper Code: 
MCV 131
Credits: 
02
Contact Hours: 
90.00
Max. Marks: 
100.00
Unit I: 

Communication : Definition, Elements and Process, Types – Verbal and Non-Verbal communication, Intra, Inter, Group and Mass Communication., Barriers in Communication.

Unit II: 
Print Media- An introduction, Characteristics, Components, Understanding News, News Meaning, Definition, Basic Components of a News Story, Hard and Soft News

Print Media- An introduction, Characteristics, Components, Career and Scope in Print Media

Unit III: 

Electronic Media- An introduction, Characteristics, Effects, Components- Radio and Television, Community Radio, AM, FM Medium and Short Wave, Comparison between Radio and Television.

Unit IV: 

Cinema- Development of Indian Cinema, Characteristics, Components- Advertisement films, Documentary, Feature film, Comparison with other mediums.

 

Unit V: 

New Media- An introduction, Characteristics, Components- Cyber Journalism, Cyber Radio, e-mail, Blog, Problems related to new media.

 

Academic Year: 
2018-2019 [2]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/introduction-mass-communication

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/introduction-mass-communication
[2] https://journalism.iisuniv.ac.in/academic-year/2018-2019