Coming soon
Introduction to Mass Communication
Paper Code:
MCV 131
Credits:
02
Contact Hours:
90.00
Max. Marks:
100.00
18.00
Communication : Definition, Elements and Process, Types – Verbal and Non-Verbal communication, Intra, Inter, Group and Mass Communication, Barriers in Communication
18.00
Print Media- An introduction, Characteristics, Components, Career and Scope in Print Media
18.00
Electronic Media- An introduction, Characteristics, Components- Radio and Television, Career and Scope in Electronic Media
18.00
Cinema- Development of Indian Cinema, Components- Advertisement films, Documentary, Feature film, Career and Scope in Cinema.
18.00
New Media- An introduction, Characteristics, Components- Cyber Journalism, Cyber Radio, e-mail, Blog, Career and Scope in Internet.
Essential Readings:
- Prospective of Human Communication by Aubrey B. Fisher (Mcmillan)
- Sciences of Human Communicated. By Wilber Schramm.
- Process and Effect of Mass Communication ed. Wilber Schramm.
- Communication in India by J.S. Yadav.
- Broadcasting and the people by Mehra Marsani (NBT).
- Mass Media in India (Research and Reference Division)
- Handbook of Broadcasting by Waldo Abbot and R.R. Rider ( Mc Graw Hill).
- The Press, Chalapathi Rao.
- Let’s Experiment with Sound : Chawla.
- Television in India: Saksena.
- Communication Revolution, ISRO, Ahmedabad, Agarwal Binod.
- Television Production by Burrows/Wood Pub, W.C. Brown, IOWA, USA.
Academic Year:
