Introduction to Mass Communication

Paper Code: 
MCV 131
Credits: 
3
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Acquaint themselves with the concept of Communication, their elements and various types.
  • Understand the different aspects of Print media, Electronic media, cinema and new media and different aspects of mass media.
  • Compare the different mass media with each other.

Learning Outcome:

Students will be able to:

1. Students would be able to acquaint themselves with the historical evolution of mass media in India.

 2. Students would be able to enhance understanding of the origin of the print, electronic and web media and its influence in society.

3. Students would be able to acquaint themselves with technological advancements in print, electronic and web media.

4. Students would be able to learn new formats of communication and methods of engagements.

 

Communication: Definition, Elements and Process, Types – Verbal and Non-Verbal communication, Intra, Inter, Group and Mass Communication., Barriers in Communication.

 

Print Media- An introduction, Characteristics, Components, Understanding News, News Meaning, Definition, Basic Components of a News Story, Hard and Soft News

 

 Electronic Media- An introduction, Characteristics, Effects, Components- Radio and Television, Community Radio, AM, FM Medium and Short Wave, Comparison between Radio and Television.

 

Cinema- Development of Indian Cinema, Characteristics, Components- Advertisement films, Documentary, Feature film, Comparison with other mediums.

 

New Media- An introduction, Characteristics, Components- Cyber Journalism, Cyber Radio, e-mail, Blog, Problems related to new media.

 

Essential Readings: 
  1. Aggarwal, VirBala and Gupta, V. S. (2012). Handbook of Journalism and Mass Communication. New Delhi. Neha Publishers and Distributors.
  2. Baran,Stanley J. (2008). Introduction to Mass Communication New Delhi. McGraw-Hill Publications.
  3. Dennis, McQuail (2010). Mass Communication Theory. London. Sage Publications.
  4. Littlejohn, S.W. and Foss K. A. (2008). Theories of Human Communication. Illinois. Waveland Press, Inc.
  5. Sharma, Diwakar. (2004). Mass Communication: Theory and Practice in the 21st Century. New Delhi. Deep & Deep Publications.
  6. Upadyaya, Gaurav Kumar. (2018). Communication and Mass Communication: Concept and Process.Delhi.Rajat Publications.

 

References: 
  1. Baren, Stanley J. (2015). Mass Communication Theory: Foundations, Ferment and Future. India. Cengage Publications.
  2. Sharma, Ashish. (2018). Introduction to Mass Communication: Model and Theories. Chhattisgarh. Evincepub Publishing.
  3. Sudaram, Ravi (2013). No Limits: Media Studies from India. New Delhi. Oxford University Press.

 

Academic Year: 
2021-2022
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