Media and Cultural Studies

Paper Code: 
CJMC 203
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the concept of Culture and its various aspects.
  2. Develop understanding of various critical theories of mass communication.
  3. Understand various social and cultural aspects related to mass communication.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 203

Media and Cultural Studies

CO37: The students would be able to analyse theories of mass communication.

CO38:The students would be acquainted with the interrelationship between Culture and Media.

CO39: Students would have a clear understanding of Mc Luhan’s concept.

 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

20.00
Unit I: 
Unit I
  • Understanding Culture- Mass Culture,
  • Popular Culture, Folk Culture;
  • Media and Culture.

 

20.00
Unit II: 
Unit II
  • Critical Theories of Mass Communication:
  • Frankfurt School,
  • Media as Cultural Industries;
  • Political Economy;
  • Ideology and Hegemony.

 

15.00
Unit III: 
Unit III
  • Representation of Texts, Signs and Codes in Media;
  • Representation of nation, class, caste and gender issues in Media.

 

 

15.00
Unit IV: 
Unit IV
  • Audience Segmentation: Concept; Women as Audiences;
  • Uses and Gratification Approach;
  • Reception Studies;Sub Cultures;
  • Music and the popular, Fandom.

 

20.00
Unit V: 
Unit V
  • Folk Media as a form of Mass Culture, live performance; Audience in live Performance;
  • Media technologies and
  • Marshal McLuhans’s concept of Medium is the Message.

 

References: 
  • Multicultural Broadcasting: myths, reality and concepts (2004).Jagadish Chakravarthy,Authors Press,New Delhi.
  • Critical Issues in Communication: Looking Inward for Answers (2001). Sandhya Rao, SAGE Publications,New Delhi.
  • Cross Cultural Communication: Global Perspective.N.L. Gupta (1998). Concept Publishing Company, New Delhi.                                 
  • Cultural and Heritage Tourism: An Overview (2008).Prem Nath Dhar, Kanishka Publishers, New Delhi.
  • A Cultural History of India (1975). A. L. Basham, Kanishka Publishers, New Delhi. 
  • Cultural History of Modern India (2011). Dilip M. Menon, Social Science Press, New Delhi.
  • Principles of Cultural Innovation Journalism (2011). P.K Sinha, A.K.Publications,Delhi.
  • Understanding India: Cultural Influences on India (2014).Rohitashya Chattopadhyay, SAGE, Delhi.

 

Academic Year: 
2020-2021
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