Coming soon
Media and Cultural Studies
Paper Code:
CJMC 203
Credits:
6
Contact Hours:
90.00
Max. Marks:
100.00
Objective:
This course will enable the students to -
- Understand the concept of Culture and its various aspects.
- Develop understanding of various critical theories of mass communication.
- Understand various social and cultural aspects related to mass communication.
20.00
Unit I:
Understanding Culture- Mass Culture, Popular Culture, Folk Culture; Media and Culture in Global and Indian Context
20.00
Unit II:
Critical Theories of Mass Communication: Frankfurt School, Media as Cultural Industries; Political Economy; Ideology and Hegemony
15.00
Unit III:
Representation of Texts, Signs and Codes in Media; Representation of Nation, Class, Caste and Gender Issues in Media
15.00
Unit IV:
Audience Segmentation: Concept; Women as Audiences; Uses and Gratification Approach; Reception Studies; Sub Cultures; Fandom
20.00
Unit V:
Folk Media as a form of Mass Culture, Live Performance; Audience in Live Performance; Media Technologies and Marshal McLuhans’s concept of Medium is the Message
Essential Readings:
- Multicultural Broadcasting: Myths, Reality and Concepts (2004). Jagadish Chakravarthy, Authors Press, New Delhi.
- Critical Issues in Communication: Looking Inward for Answers (2001). Sandhya Rao, SAGE Publications, New Delhi.
- Cross Cultural Communication: Global Perspective. N. L. Gupta (1998). Concept Publishing Company, New Delhi.
- Cultural and Heritage Tourism: An Overview (2008). Prem Nath Dhar, Kanishka Publishers, New Delhi.
- A Cultural History of India (1975). A. L. Basham, Kanishka Publishers, New Delhi.
- Cultural History of Modern India (2011). Dilip M. Menon, Social Science Press, New Delhi.
- Principles of Cultural Innovation Journalism (2011). P.K Sinha, A. K. Publications, Delhi.
- Understanding India: Cultural Influences on India (2014). Rohitashya Chattopadhyay, SAGE, Delhi.
Academic Year:
