Media Management

Paper Code: 
DJMC 501(A)
Credits: 
6
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

1. Understand the structure and management of media houses.

2. Familiarize with the process and challenges of launching a new media venture.

3. Understand new trends of media industry.

10.00

Media Management: Concept and Perspective, Fundamentals of Management, Principles of Management, Management School of Thought

20.00

Media Industry: Issues and Challenges: Market Forces: Performance, Evaluation,   BARC and HITS and Market Shifts, Monopoly and Cross Ownership Patterns

 

20.00

Media Organizations in India, Role, Responsibilities and Hierarchy Workflow and Need of Management, Shift Patterns, Circulation and Readership (ABC, NRS)

20.00

Media Economics, Strategic Management and Marketing. Budgeting, Financial Management and Personnel Management, Media and Market Forces

20.00

Visionary Leadership, Media Entrepreneurs, Qualities and Functions of Media Managers, Indian and International Media Giants- Case Studies

References: 
  • A Textbook of Media Management (2011). MukulSahay. Wisdom Publications, Delhi
  • Communication Journalism and Media Management (2010) Navin Chandra Kanishka Publishers and Distributors, Delhi.
  • Emerging Trends in Journalism (1999). Rahul. Mudgal, Sarupand Sons, Delhi
  • Media and Society: Challenges and Opportunities (2002). VirBala. Aggarwal. Concept   Publishing Company. New Delhi.
  • Media Economics: Understanding Markets, Industries and Concepts (2003). Alan B. Albarran. Surjeet Publications, New Delhi
  • Modern Journalism: Issues and Challenges (2005). Swati Chauhan, Kanishka Publishers, New Delhi.
  • News Media Management (2010). P. K. Ravindranath. Authorspress, Delhi
  • Newspaper Management In India (1995). Gulab Kothari. Rajasthan Patrika Pvt. Limited. Jaipur

 

Academic Year: 
2022-2023
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