Coming soon
Media Management
This course will enable the students to -
- Analyse the structure and management of media houses.
- Discuss the process and challenges of launching a new media venture.
- Determine new trends of media industry.
Course Outcomes (COs):
|
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
|
Paper Code |
Paper Title |
|||
|
DJMC 601A |
Media Management |
CO125: Students would have an idea about the basic management strategies of print and electronic media industries. CO126: Students will have a knowhow of challenges of launching media ventures. CO127: Students will be able to know about the problems of small and low budget newspapers. CO128: Students would be able to know as how media is turning into an industry. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
|
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
- Media Management: Concept and Perspective
- Fundamentals of Management.
- Management School of Thought
- Media Industry: Issues & Challenges
- Market Forces: Performance Evaluation (BARC and HITS) and Market shifts.
- Monopoly and Cross Ownership Patterns.
- Media Organizations in India.
- Role, Responsibilities & Hierarchy
- Workflow & Need of Management.
- Shift Patterns,
- Circulation and Readership (ASC & NRS).
- Media Economics,
- Strategic Management and Marketing.
- Budgeting, Financial management, and Personnel Management,
- Media and Market forces.
- Case Studies: Visionary Leadership, Media Entrepreneurs, Qualities and Functions of Media Managers.
- Indian and International Media Giants- Case Studies
Suggested Text Books
- A Textbook of Media Management (2011). Mukul Sahay. Wisdom Publications, Delhi
- Communication Journalism and Media Management (2010) Navin Chandra Kanishka Publishers and Distributors, Delhi.
- Emerging Trends in Journalism (1999). Rahul. Mudgal, Sarup & Sons, Delhi
- Media and Society: Challenges and Opportunities (2002). VirBala. Aggarwal. Concept Publishing Company. New Delhi.
Suggested Reference Books
- Media Economics: Understanding Markets, Industries and Concepts (2003). Alan B. Albarran. Surjeet Publications, New Delhi
- News Media Management (2010). P. K. Ravindranath. Authorspress, Delhi
E Resources
- https://www.studocu.com/in/course/birla-institute-of-technology-and-science-pilani/introduction-to-mass-communication/
- https://www.selfstudys.com/cuet/sociology/online/exam/notes/13-mass-media-and-communication
- https://books.google.co.in/books?id=Bi5rfSEs0K4C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
- https://www.routledge.com/Media-Management-Matters-Challenges-and-Opportunities-for-Bridging-Theory/Rohn-Evens/p/book/9780367211004
- https://egyankosh.ac.in/bitstream/123456789/70036/1/Unit-12.pdf
Reference Journals
- Media Watch
- The Indian Journal of Mass Communication and Journalism
- Journal of Media and Communication
- Amity Journal of Media and Communication Studies
- International Journal of Communication
- Critical Studies in Media Communication
