Media Management

Paper Code: 
DJMC601A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students to develop a comprehensive understanding of media management concepts and principles, analyzing challenges and issues in the industry.

 

Course Outcomes (COs): 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course

Title

24DJMC601A

Media Management

(Theory)

CO222: Comprehensive understanding of media management concepts and principles, including ownership patterns, knowledge and skills in policy formulation.

CO223: Analyse and evaluate the challenges and issues facing the media industry, including technological advancements, market dynamics, and regulatory environments.

CO224: Develop a comprehensive understanding of media organizations in India, including their structures, functions, and roles, apex bodies, process, challenges, and opportunities involved in launching media ventures.

CO225: Analyse the management and the working of different departments of a media venture. 

CO226: Analyse case studies of top Indian and international media houses to understand their strategies, successes, challenges, and contributions to the media landscape. 

CO227: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Managing Media Enterprises: Principles and Practice
  • Media Management: Concept and Principles
  • Ownership patterns of Mass Media in India
  • Policy Formulation- Planning and Control
  • Fundamentals of Management
  • Management School of Thought 
12.00
Unit II: 
Media Management: Legal and Industry Perspectives
  • Legal Aspects of Media Management
  • Financial aspects: capital cost, production cost, commercial policy, Ad and Sales Strategy, FDI 
  • Media Industry: Issues and Challenges
  • Media Economics
12.00
Unit III: 
Media Landscape in India
  • Media Organizations in India. 
  • Apex Bodies: IANS, BARC, DAVP, IBDF, ABC, MRUC
  • Process, Problems and prospects of launching media venture 
12.00
Unit IV: 
Managing Media Enterprises
  • General Management of Media Organisation
  • Strategic Management, Advertising (Marketing) 
  • Financial management, Personnel Management,
  • Circulation, Operation Management
12.00
Unit V: 
Case Studies of Media Houses
  • Case Studies: Visionary Leadership and Media Entrepreneurs
  • Qualities and Functions of Media Managers. 
  • Indian and International Media Houses- Case Studies (top five) 
Essential Readings: 
  • A Textbook of Media Management (2011). Mukul Sahay. Wisdom Publications, Delhi
  • Communication Journalism and Media Management (2010) Navin Chandra Kanishka Publishers and Distributors, Delhi.
  • Emerging Trends in Journalism (1999). Rahul. Mudgal, Sarup & Sons, Delhi
  • Media and Society: Challenges and Opportunities (2002). VirBala. Aggarwal. Concept   Publishing Company. New Delhi.
References: 

Suggested Readings:

 

  • Media Economics: Understanding Markets, Industries and Concepts (2003). Alan B. Albarran. Surjeet Publications, New Delhi
  • News Media Management (2010). P. K. Ravindranath. Authorspress, Delhi 

E Resources: 

 

Academic Year: 
2024-2025
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