Course Objectives
This course will enable the students to develop a comprehensive understanding of media management concepts and principles, analyzing challenges and issues in the industry.
Course Outcomes (COs):
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
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24DJMC601A |
Media Management (Theory) |
CO222: Comprehensive understanding of media management concepts and principles, including ownership patterns, knowledge and skills in policy formulation. CO223: Analyse and evaluate the challenges and issues facing the media industry, including technological advancements, market dynamics, and regulatory environments. CO224: Develop a comprehensive understanding of media organizations in India, including their structures, functions, and roles, apex bodies, process, challenges, and opportunities involved in launching media ventures. CO225: Analyse the management and the working of different departments of a media venture. CO226: Analyse case studies of top Indian and international media houses to understand their strategies, successes, challenges, and contributions to the media landscape. CO227: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Suggested Readings:
E Resources: