Media Management (Theory)

Paper Code: 
DJMC 501(A)
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

 

This course will enable the students to -

  1. Understand the structure and management of media houses.
  2. Understand the process and challenges of launching a new media venture.
  3. Understand new trends of media industry.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

DJMC 501(A)

Media Management

CO126: Students would have an idea about the basic management strategies of print and electronic media industries.

CO127: Students will have a knowhow of challenges of launching media ventures.

CO128: Students will be able to know about the problems of small and low budget newspapers.

CO129: Students would be able to know as how media is turning into an industry. 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00

 

Unit I                                                                                                     

  • Media Management: Concept and Perspective: Concept, origin and growth of Media Management
  • Fundamentals of management.
  • Management School of Thought

 

 

 

20.00

 

Unit II                                                                                         

  • Media Industry: Issues & Challenges
  • Market Forces: performance evaluation   (BARCand HITS) and Market shifts.
  • Monopoly & Cross Ownership patterns.

 

 

20.00

 

 Unit III                                                         

  • Media Organizations in India.
  • Role responsibilities & Hierarchy Workflow & Need of Management.
  • Shift Patterns,
  • Circulation & Readership.

 

 

20.00

 

 Unit IV                                                                     

  • Media Economics,
  • Strategic Management and Marketing.
  • Budgeting, Financial management, and personnel Management,
  •  Media &Market forces.

 

 

20.00

 

Unit V                                                                                             

  • Case Studies: Visionary Leadership- Media Entrepreneurs, Qualities and Functions of media managers.
  • Indian and International Media Giants- Case Studies

 

 

 

Essential Readings: 

 

  • A Textbook of Media Management (2011). MukulSahay. Wisdom Publications, Delhi
  • Communication Journalism and Media Management (2010) Navin Chandra Kanishka Publishers and Distributors, Delhi.
  • Emerging Trends in Journalism (1999). Rahul. Mudgal, Sarup& Sons, Delhi
  • Media and Society: Challenges and Opportunities (2002). VirBala. Aggarwal. Concept   Publishing Company. New Delhi.
  • Media Economics: Understanding Markets, Industries and Concepts (2003). Alan B. Albarran. Surjeet Publications, New Delhi
References: 

 

  • Modern Journalism: Issues and Challenges (2005). Swati Chauhan, Kanishka Publishers, New Delhi.
  • News Media Management (2010). P. K. Ravindranath. Authorspress, Delhi
  • Newspaper Management In India (1995). Gulab Kothari. Rajasthan Patrika Pvt. Limited. Jaipur

 

Academic Year: 
2020-2021
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