Course Objectives
This course will enable the students to delve into research fundamentals, designing methodologies, and mastering data analysis techniques to conduct comprehensive and effective research across various disciplines.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
|||
24DMC222 |
Media Marketing and Research (Theory) |
CO46: Explore research fundamentals, encompassing definition, types, approaches, and the research process. CO47: Design various research methodologies including exploratory, descriptive, explanatory, and experimental approaches. CO48: Analyse tools and techniques for data collection. CO49: Evaluate data analysis process including historical analysis techniques such as central tendency, standard deviation, correlation, and regression. CO50: Analyze report writing and awareness of ethical considerations in publishing. CO51: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Suggested Readings:
E-Resources: