Coming soon
Media Marketing and Research
This course will enable the students to –
- Understand the basics and types of research and media marketing.
- Gain knowledge about the need, role, importance, functions and ethics of research.
- Understand the interrelations between elements and application of SPSS software.
Research - Definition, Meaning, Types, Scope and Importance, Process of Research, Research Approaches, Concepts, Construct, Variable and Levels of Measurement, Hypothesis
Research Design- Exploratory, Descriptive, Explanatory and Experimental, Features of a Good Research Design, Sampling, Characteristics of a Good Sample, Types of Sampling
Tools and Techniques of Data Collection-Observation, Interviews, Questionnaire, Survey, Schedule, Panel Discussions, Content Analysis and Case Study
Data Analysis Process, Historical Analysis-Central Tendency, Standard Deviation, Correlation and Regression, SPSS, Graphical Representation of Data
Writing Report, Ethical issues Related to Publishing, Reference Management Software, Software for Paper Formatting, Software for Detecting Plagiarism
- Ahuja R.(2001). Research Methods. New Delhi. Rawat Publication.
- Berger A. (2016). Media and Communication Research Methods. New Delhi. Sage Publication
- Menon, M. (2007) Indian Television and Video Programmes: Trends and Policies New Delhi Kanishka Publishers.
- Seabright, P. (2007). The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy Cambridge. Von Hagen.
- Wadia, A.(2007). Broadcast Management in India: Major Guidelines and Policy Frameworks, New Delhi. Kanishka Publishers.
- Seabright, P. (2007). The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy Cambridge. Von Hagen.
- Wadia, A.(2007). Broadcast Management in India: Major Guidelines and Policy Frameworks, New Delhi. Kanishka Publishers.
