Media Research

Paper Code: 
JMC 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Understand the basics and types of research.
  • Understand the basics of media and social science research.
  • Understand the interrelations between elements and application of SPSS software.

 

Learning Outcome:

  1. Students would learn the basic concepts of research, communication research, media research and social research.
  2. Students would gain knowledge about the need, role, importance, functions and ethics of research.
  3. Students would learn the concept of each element of research and the interrelations between elements and application of SPSS software
  4. Students would learn about the various types of research, surveys and polls.
  5. Course Outcome (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper   Code

Paper Title

JMC

321

Media Research

CO61: Students would learn the basic concepts of communication, media and social science research.

CO62: Students would know about the need, role, importance, functions and ethics of research.

CO63: Students would learn interrelation and application of SPSS software.

CO64: Students would learn about the various types of research, surveys and polls.

 

Approach in teaching:

Lecture cum Discussion Tool (Power Point Presentation)

Tool (Power Point Presentation) and SPSS practice

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test,

Continuous Assessment Test

Semester end examination

Assignments

 

15.00
Unit I: 

Communication Research-Definition, Meaning, Types, Scope and Importance of Communication Research. Research Approaches- Quantitative, Qualitative and Triangulation. Elements of Research- Concept, Variable, Hypothesis

 

 

10.00
Unit II: 

Research Design -Exploratory, Descriptive, Explanatory and Experimental; Research Methodologies-Survey,Questionnaire,Content Analysis, Case Studies, Observation

 

10.00
Unit III: 

Sources of Data- Primary, Secondary. Sampling of Data – Probability and Non-probability, Techniques and Tools of Data Collection – Observation, Interview, Questionnaire, Schedule, Web Surveys, Panel Discussions, Data Coding Category and Interpretation

 

15.00
Unit IV: 

Public Opinion Surveys, Telephonic Surveys, On-line polls in media research,Data Processing, Classification, Codification and Tabulation, MAP, TAM, TRM, RAM, IRS, MRUC, INS, ABC, Media Research using internal and news trends; Research Ethics

 

10.00
Unit V: 

Data Analysis- Statistical Methods; Central Tendency-Mean, Median, Mode. Data Interpretation, Report Writing Bibliography, In text Citation; Research Software: SPSS (Statistical Package for Social Science)

 

Essential Readings: 
  1. Ahuja R.(2001). Research Methods. New Delhi. Rawat Publication.          
  2. Berger A. (2016). Media and Communication Research Methods. New Delhi. Sage Publication
  3. Bryman, A. (2012). A Social Research Method A. New York. Oxford University Press.
  4. Guthrie, G. (2010). Basic Research Methods: An entry to social science USA. Sage Publication.
  5. James A. (2011).   Media Research Methods. USA Sage Publications
  6. Kothari C.R. (2009). Research Methodology: Methods &Techniques. New Delhi. Newage International Publication.
  7. Levin. A. (2006).  Elementary Statistics in Social Research New Delhi. Pearson Publication.
  8. Meyers, WilliamR.(2004). Social Research Methods. USA .Routledge.
  9. Royse D.(2008). Research Methods in Social Work .UK. Thompson Learning INC.
  10. Sharma A. (2013). Media Research Methodology India. Maxford Books.
  11. Treadwell, D. (2017). Introducing Communication Research. New Delhi. Sage Publications.

 

References: 
  1. Menon, M. (2007) Indian Television and Video Programmes: Trends and Policies New Delhi Kanishka Publishers.
  2. Seabright, P. (2007). The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy Cambridge. Von Hagen.
  3. Wadia, A.(2007). Broadcast Management in India: Major Guidelines and Policy Frameworks, New Delhi. Kanishka Publishers.

 

Academic Year: 
2021-2022
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