Paper IV: Advanced Study Paper II Television Journalism

Paper Code: 
JMC-144 B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00

News formats. Electronic News Gathering. News Room Setup-Various desk and its functions.

 

 

 

Ownership Pattern of TV. International Rating System. Mobile Convergence. DTH

 

 

Television programme content: Research & Production Planning.

Content analysis & delivery. Audience reaction and perception to television content.

Television rating point- BARC, TAM and A-Map

 

 

 

Media Reach, Media Exposure, Media Effects. Problems to Media Growth, Media Corruption,

Paid News; Media manipulation by vested interests

 

 

Study & critical analysis of research studies related to Media Ratings systems.

New trends in presentation and content in electronic media. New challenges and critical issues

References: 

White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication:

Working for Change and Development Sage, New Delhi.

 Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and

Client System, B.R. Publishing Corporation, Delhi.

 Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.

 Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat

Publications, Jaipur and New Delhi.

 Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.

 Melkote R. Srinivas(1991), Communication for development in the third world, Sage

publishers, New Delhi.

 Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication,

AMIC.

 Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication,

Sage, New Delhi.

 Mass Media in national development- Wilbur Schramm.

 Social change in India- B. Kappuswamy

 

Academic Year: 
2020-2021
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