PR for Specialised Sectors and Crisis Management (Practical)

Paper Code: 
DMC225
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students to create effective PR strategies across various specialised sectors and digital platforms.

 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DMC225

PR for Specialised Sectors and Crisis Management 

(Practical)

CO64: Evaluate the effectiveness of different PR strategies tailored to specialised sectors.

CO65: Analyse the key elements of crisis situations and the role of PR in managing them.

CO66: Assess the effectiveness of various PR tools and strategies for internet and social media campaigns.

CO67: Explore the success of online corporate communication in achieving PR objectives.

CO68: Create and execute a simulated PR activity, demonstrating practical skills and strategic planning.

CO69: Contribute effectively in course-specific interaction.

 

Approach in teaching:

Lecture cum Discussion

Tools (Power Point Presentation)

Case study methodology can be applied

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits and workshops 

Class test 

Continuous Assessment Test 

Semester end examination

Assignments

Presentation

 

12.00
Unit I: 
Understanding PR for Specialised Sectors
  • PR for Health Sector
  • PR for Education Sector
  • PR for Hospitality Sector
  • PR for Corporate Sector
  • PR for Government Sector
  • PR for Consumer/Service Industry
12.00
Unit II: 
Crisis Communication and Digital Media
  • Managing Crisis Situations
  • Using Digital Media Platforms for Crisis Communication
  • Understanding Crisis Communication Strategies
12.00
Unit III: 
PR in the New Media Landscape
  • Challenges and Opportunities in New Media
  • PR Tools for Internet and Social Media Campaigns
  • Online PR Strategies
12.00
Unit IV: 
Managing Online Corporate Presence
  • Developing Corporate Websites
  • Managing Facebook, Twitter, LinkedIn, and YouTube Accounts
  • Creating Corporate Blogs
  • Building Online Corporate Communities
12.00
Unit V: 
Practical PR Activities
  • Organising a Moot Press Conference
Essential Readings: 
  • Chakravarty, A. (2014). Handbook Of Media Communication and Public Relations. Centrum Press.
  • Silvia, T., & Anzur, T. (2011). Power performance: Multimedia storytelling for journalism and public relations. John Wiley & Sons.
  • Theaker, A. (2004). The Public Relations Handbook (Revised ed.). Routledge.
  • Raj, R. K. (2007). Management of Public Relations. R B S A Publishers.
  • Mehta, D. S. (2011). Handbook of Public Relations in India. Allied Publishers.
  • Butterick, K. (2011). Introducing Public Relations: Theory and Practice. SAGE.
References: 

Suggested Readings:

 

  • Seitel, F. P. (2017). The practice of public relations (13th ed.). Pearson.
  • Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2015). Public relations: Strategies and tactics (11th ed.). Pearson.
  • Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding (4th ed.). SAGE Publications.
  • Breakenridge, D. K. (2012). Social media and public relations: Eight new practices for the PR professional. Pearson.
  • Scott, D. M. (2020). The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (7th ed.). Wiley.
  • Handley, A., & Chapman, C. C. (2012). Content rules: How to create killer blogs, podcasts, videos, eBooks, webinars (and more) that engage customers and ignite your business. Wiley.
  • Halligan, B., & Shah, D. (2014). Inbound marketing: Attract, engage, and delight customers online. Wiley.
  • Newsom, D., & Haynes, J. (2017). Public relations writing: Form & style (11th ed.). Cengage Learning.
  • Wilcox, D. L., & Reber, B. H. (2012). Public relations writing and media techniques (7th ed.). Pearson.

 

E-Resources:

 

Academic Year: 
2024-2025
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