Course Objectives
This course will enable the students to create effective PR strategies across various specialised sectors and digital platforms.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DMC225 |
PR for Specialised Sectors and Crisis Management (Practical) |
CO64: Evaluate the effectiveness of different PR strategies tailored to specialised sectors. CO65: Analyse the key elements of crisis situations and the role of PR in managing them. CO66: Assess the effectiveness of various PR tools and strategies for internet and social media campaigns. CO67: Explore the success of online corporate communication in achieving PR objectives. CO68: Create and execute a simulated PR activity, demonstrating practical skills and strategic planning. CO69: Contribute effectively in course-specific interaction.
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Approach in teaching: Lecture cum Discussion Tools (Power Point Presentation) Case study methodology can be applied
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits and workshops |
Class test Continuous Assessment Test Semester end examination Assignments Presentation |
Suggested Readings:
E-Resources: