Practical: Advertising

Paper Code: 
JMC 425
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the art of copy writing. Develop advertisements for print, radio and TV. Develop case study of one advertising campaign.

 

 

- Case Study of any one Advertising Campaign

- Developing an Advertising Campaign of a Product of own choice

 

Application of STP (Segmentation, Targeting and Positioning)

- Copy Writing for Various Mediums

 

Production of Advertisement for any three Medium

 

Analysis of own Advertising Campaign

Academic Year: 
2017-2018
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