Coming soon
Practical: PR, Advertising Agencies Exposure and Business Dealings
Paper Code:
DMC 224
Credits:
4
Contact Hours:
4.00
Max. Marks:
100.00
Objective:
This course will enable the students to –
- Design digital advertisements.
- Create house journal for an organization.
- Design business cards, pamphlets, business letters etc.
10.00
Understanding Roles and Functioning of an Advertising and PR Agency, Agency Client Relationship
10.00
Interaction with IPRA, PRCI, PRC, PRCAI bodies, Awards and Recognition in the field of PR, Understanding Ethics in PR
10.00
Designing Digital Advertisements and Measuring Effectivity and Reach
15.00
Creating a House Journal for an organization, Writing Press Note and Press Releases
15.00
Designing Business Card and Pamphlets, Writing Business Letters and Reports. Creating Resumes and Online Portfolios
Essential Readings:
- Branding in a Competitive Marketplace, Baisya, Rajat K, 2013, SAGE Publications, 2013
- Advertising Industry : Trends and Regulations, Varma,Anil, 2007, Hyderabad : The ICFAI University Press, 2007
- Sandra,O. (2010).Public Relations Strategy.UK. Kogan Page.
- Vilanilam, J.V. (2011). Public Relations in India. New Delhi. Sage Publications.
References:
- Sandra,O. (2010).Public Relations Strategy.UK. Kogan Page.
- Vilanilam, J.V. (2011). Public Relations in India. New Delhi. Sage Publications.
Academic Year:
